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About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
The Role
As the Account Director, you are a key strategic lead for the brand's marketing initiatives for an integrated client with social-first thinking. You will be a primary senior client contact, responsible for driving the brand’s cultural relevance and orchestrating the delivery of innovative creative campaigns. This role requires a sophisticated understanding of the luxury landscape and modern marketing dynamics. You will lead your team to execute flawlessly while championing the use of our AI-powered platform, WPP Open, to deliver intelligent, data-driven insights and content at scale.
This is a 6 month Fixed Term Contract with possibility to extend.
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Responsibilities
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- Serve as the senior day-to-day lead and trusted advisor for clients on all marketing strategies and activities.
- Lead the end-to-end management of integrated campaigns with social-first and influencer thinking, ensuring they are delivered on time, on budget, and are strategically aligned with the brand's objectives.
- Manage, mentor, and develop a team of Client Service professionals, fostering a culture of excellence and innovation.
- Oversee the financial health of the account, including accurate scoping, budget management, and forecasting to ensure profitability.
- Collaborate with Strategy and Creative leads to develop inspiring creative briefs that lead to best-in-class, idea-led work.
- Ensure the seamless integration of all campaign activities within the broader marketing mix, working closely with brand, media, and PR teams.
- Drive the strategic use of our intelligent operating system, WPP Open, for trend analysis, insight generation, and performance measurement to optimise campaigns in real-time.
Key Skills
- Senior Client Leadership: Proven experience managing senior client relationships, ideally for a major luxury or automotive brand, with extensive integrated marketing experience.
- Strategic & Commercial Acumen: Demonstrable expertise in developing and executing comprehensive brand strategies that build brand equity and drive business results.
- Team Leadership & Development: A skilled and motivational manager with a track record of leading high-performing teams and nurturing talent.
- Financial & Operational Management: Strong financial and commercial skills, with experience managing significant marketing budgets and ensuring account profitability.
- Modern Marketing & Digital Fluency: A deep, native understanding of the modern marketing landscape, digital culture, and the consumer journey, with an intuitive sense of what will resonate with a luxury audience.
- Integrated Campaign Management: Expertise in orchestrating complex, integrated campaigns and ensuring their effective integration with paid, owned, and earned media channels.
- Innovation & AI Fluency: Strong analytical skills with proficiency in using analytics, listening tools, and AI-powered platforms to generate insights, measure ROI, and inform strategic decisions.
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