Michael Page
Account Director - Event Services
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Account Director
As an Account Director, you will be responsible for driving revenue by managing and growing existing relationships with global clients. By adopting a consultative sales approach, you will look to uncover commercial opportunities and offer tailor-made event solutions that help your clients achieve maximum engagement with their audience.
Client Details
My client is a leading events and engagement agency that creates impactful live, virtual and hybrid experiences for some of the world's most recognised brands, public sector organisations and associations. Combining audience insight, strategic communications and exceptional event delivery, we help our clients connect with their people, inspire action and deliver lasting results.
Description
Key elements of the role will include:
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Client Relationship Management
- Build and maintain a strong relationship with major existing clients, understand their business needs and objectives.
- Serve as the primary point of contact for the client, ensuring maximum satisfaction and that any/all concerns are addressed promptly.
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Revenue Growth
- Develop and implement strategies to up-sell and cross-sell services.
- Identify new revenue opportunities within the client account and collaborate with the sales team to close deals.
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Strategic Account Planning
- Conduct thorough account assessments to understand the client's goals, challenges, and growth opportunities.
- Develop and implement strategic account plans to maximise revenue potential.
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Sales Leadership
- Collaborate with the sales team to identify and pursue new business opportunities.
- Lead sales presentations, negotiations, and the overall sales process.
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Forecasting and Reporting
- Analyse sales data and market trends to forecast revenue and identify areas of improvement.
- Prepare regular reports for management, detailing sales performance, client feedback, and revenue projections.
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Cross-Functional Collaboration
- Work closely with other departments, including marketing, product development, event delivery teams, and customer support, to ensure a unified approach to meeting the client's needs and revenue goals.
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Contract Management
- Negotiate and finalise contracts, ensuring favourable terms for both the client and the company.
- Collaborate with legal and finance teams to ensure compliance and risk mitigation.
Profile
- Proven experience in business development or revenue-generating account management roles, preferably within the communications industry (ability to sell a service).
- Exceptional communication, negotiation, and relationship-building abilities.
- Demonstrated success in driving revenue growth and securing new business opportunities.
- Strategic thinker with a data-driven and results-oriented approach to decision-making.
- Excellent organisational and time management skills, with the ability to prioritise and manage multiple initiatives simultaneously.
- A positive thinker, you are the kind of individual who constantly challenges yourself to exceed expectations and is not easily deterred from achieving goals.
- Experience in successful strategic planning, execution and the ability to accurately forecast revenue.
- Strong verbal and written communication skills and excellent in delivering presentations.
- Proven track record in winning new business and maintaining relationships.
- Improving relationships with both internal and external stakeholders.
- Leads seeking out/developing new or current business relationships.
- Lead any client RFP/QBR/ABR process.
- Excellent interpersonal & administration skills.
- Excellent processing & time management skills.
- Proficient in Microsoft Excel, Word & PowerPoint.
- Driving success via using initiative, determination & persistence.
- Previous working knowledge of a CRM system (ideally Salesforce).
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Job Offer
- £60,000 - £80,000 base (depending on experience) + performance-based bonus
- Hybrid working - 3 days/week in the office
- Fantastic culture & Career progression opportunities
- Generous Benefits Package
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