Comcast
Account Director, Marketplace Demand - Comcast Advertising
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Account Director, Marketplace Demand - Comcast Advertising
Account Director, Marketplace Demand UK & Northern Europe – FreeWheel (Comcast Company)
About the Role
FreeWheel, a Comcast company, delivers cutting-edge ad platforms for publishers, advertisers, and media buyers, leveraging premium video content, robust data, and advanced technology to streamline transactions across screens, data types, and sales channels. Based in nine global offices—including UK & Northern Europe—this role is dedicated to driving incremental revenue growth for FreeWheel publishers by specialtyising in programmatic monetisation, marketplace inventory optimisation, and client/cross-functional collaboration.
Reporting to the Director, Marketplace Activation, this position will require a combination of strategic business development, deal execution, performance analysis, and high-level stakeholder management.
Core Responsibilities
Inventory Monetisation & Strategy
- Develop and implement account strategies to increase programmatic spend on FreeWheel Marketplace inventory, aligning with Supply and Demand’s commercial goals.
- Drive buy-side account expansion by identifying opportunities to scale campaign investments.
- Deeply understand advertiser, agency, and brand needs concerning inventory quality, KPIs, and supply-side platform (SSP) functionality.
- Partner with the Supply Team to identify and prioritise high-value inventory monetisation opportunities.
Deal Curation & Performance Analytics
- Plan, execute, and monitor programmatic deals, ensuring alignment with revenue goals.
- Collaborate with Publisher Managers to refine campaign and inventory packaging strategies for better effectiveness.
- Track, analyse, and report key performance metrics, including:
- STR (Supply Tax Rate)
- eCPM (effective Cost Per Mille)
- Conversion rates
- Client satisfaction
- Campaign fill rates
- Generate data-driven insights for internal stakeholders and buyers, translating metrics into actionable campaign improvements.
- Execute against cross-functional revenue objectives under your manager’s direction.
Cross-Team Collaboration & Client Success
- Bridge supply and demand by facilitating seamless deal execution between FreeWheel Supply Teams and demand partners.
- Work closely with Inventory Monetisation Specialists and Media Partnerships to align inventory optimisation with demand trends.
- Serve as the primary buyer/publisher contact, negotiating terms, managing expectations, and mitigating conflicts on behalf of the Marketplace.
- Champion customer-centric solutions, showcasing FreeWheel’s technology and marketplace capabilities to drive long-term partnerships.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Required Skills & Experience
- Industry expertise: Proven track record in programmatic advertising, digital media, AdTech, or account management, ideally with experience in:
- Agency-to-publisher transactions
- Advertiser/client relationship management
- DSP (Demand-Side Platform) or SSP (Supply-Side Platform) negotiations
- Technical understanding of:
- Private Marketplaces (PMPs)
- Deal IDs and inventory monetisation techniques
- Media buying trends (e.g., header bidding, pre-bid analytics)
- Revenue growth mindset—successful history in expanding client spend, identifying commercial opportunities, and exceeding targets within existing accounts.
- Stakeholder management: Ability to cultivate relationships with clients, agencies, and internal teams while aligning on strategic goals.
- Data literacy:
- Comfort analysing performance metrics (CPM, eCPM, fill rates, conversion, spend trends).
- Experience using data tools to benchmark campaign ROI and product recommendations.
- Deal execution proficiency:
- End-to-end experience in programmatic deals, marketplace activations, and bid strategy optimisation.
- Soft skills:
- Clear communication (presentations, commercial storytelling).
- Problem-solving to address client pain points and exceed expectations.
- Adaptability: Thrives in fast-moving, cross-functional teams with commercial accountability.
Expected Behaviours at FreeWheel
FreeWheel prioritises five guiding principles across all employees. Demonstrated success—below—is critical:
1. Operate with Integrity
- Uphold our Operating Principles as daily working guidelines.
- Be open about challenges, solutions, and areas for improvement.
2. Own the Customer Experience
- Place customers first by delivering seamless solutions.
- Advocate for FreeWheel in every client interaction.
- Continuously seek ways to elevate convenience and satisfaction.
3. Know Your Stuff
- Dive deep into our technology, products, and proprietary tools.
- Educate and enable stakeholders—internally and externally—to maximise usage.
4. Win as a Team
- Foster collaboration across disciplines to achieve ambitious goals.
- Embrace diverse perspectives as a creativity catalyst.
- Foster a culture of zero silos.
5. Act as a Feedback Champions
- Actively participate in Net Promoter System initiatives:
- Attend and contribute to huddles.
- Conduct customer/collaborator callbacks.
- Drive opportunities to enhance customer-centricity through insights feedback.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
+ Additional Commitments
- Drive company growth with a revenue-focused mentality.
- Promote an inclusive, library-curiosity culture (in all interactions).
- Hold each other—and ourselves—accountable to ethical, customer-success-driven behaviours.
Education & Experience Baseline
- Education:
- Bachelor’s Degree (preferred, with opportunities for corresponding experience/education waivers).
- **Experience]:
- 7–10+ years in programmatic, media, or AdTech-focused roles (or a combination of relevant coursework + industry experience).
Total Rewards Overview
Comcast recognises that compensation encompasses base salary, incentive opportunities, and benefits designed for holistic support.
- Base Pay: Foundation of your earnings.
- Flexible Potentials:
- Sales Roles: Eligible for commissions under structured plans.
- Opportunities to exceed targets through client-specific arrangements.
- Non-Sales Roles: Eligible for bonuses tied to performance and organisational milestones.
- Sales Roles: Eligible for commissions under structured plans.
- Comprehensive Benefits (Full details available on FreeWheel’s careers site):
- Employee Wellbeing:
- Mental health, financial guidance, retirement planning.
- Toolkits to support life changes (e.g., caring for dependents, aging family members).
- Quality of Life Enhancements:
- Holistic wellness programmes.
- Career development funds and learning stipends.
- Flexible working and global location options.
- Employee Wellbeing:
- Social Responsibility: Investment in communities and ESG efforts aligned with our vision.
Disclaimer
This description serves as a guide to the general duties and expectations for the role. It is not intended to outline a comprehensive inventory of all possible tasks, qualifications, or behavioural requirements. Employees may be asked to perform other tasks as needed.
Equal Opportunity Commitment
FreeWheel and Comcast strive to build an inclusive, equitable team that embraces diversity of thought, background, and experience. All hiring decisions are based on merit and qualifications, free from bias related to:
- Race
- Colour
- Religion
- Age
- Sex
- Sexual orientation
- Gender identity
- National origin
- Disability
- Veteran/military status
- Genetic information
Application Link: Apply Now at FreeWheel – Marketplace Demand Role
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location