Cavalry freelancing
Account Director (social first)
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Senior Account Director
About the Role
Are you passionate about Instagram, TikTok, and YouTube? Do you live and breathe social media content and creator culture? Dream of shaping strategy for some of the world's biggest brands and most exciting creators? If yes, we'd love to hear from you.
Our client believes influencer gifting is never just logistics. It's strategy. It's culture. It's the difference between a product that gets posted and one that gets ignored. They're looking for a Strategist who understands that difference at a fundamental level.
About Our Client
Our client is the UK's leading influencer gifting agency, specialising in authentic connections between brands and creators. Their end-to-end offering manages every stage of the gifting process, from creator selection and personalised fulfilment through to content tracking and ROI measurement via their proprietary platform.
Their model is built on authenticity, empowering nano and micro creators to share genuine, unscripted stories about brands they love. They have partnered with more than 200 leading brands, including L'Oréal, Unilever, P&G, Adidas, Kellogg's, Tesco and Heinz, and pioneered the UK's first chilled and frozen influencer product distribution service.
The Opportunity
Role: Senior Account Director
Location: London (Hybrid – 3 days per week in the Shoreditch office)
Reporting to: Founders
Employment Type: Permanent or 6–12 month Fixed-Term Contract
4-Day Working Week
Salary: DOE + Bonus
Our client is looking for a commercially minded Senior Account Director to lead and grow an established portfolio of key accounts. You'll focus on maximising commercial value through strategic renewals, upselling and cross-selling while acting as a senior commercial leader for the client services team.
This is a fantastic opportunity to join a fast-growing influencer marketing agency and help shape its long-term client growth strategy alongside the founders.
This is a senior leadership appointment, although ambitious Account Directors ready to step into a Senior Account Director position will also be considered.
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The Role
As Senior Account Director, your primary objective will be to unlock growth opportunities across an existing portfolio of clients while shaping the long-term commercial strategy for each account.
You'll own the post-sale commercial relationship across flagship accounts. While day-to-day campaign delivery sits with the client services team, you'll provide strategic commercial leadership, mentoring and guidance to ensure strong client retention and sustainable revenue growth.
Success in this role comes from developing a deep understanding of clients' wider business objectives, building relationships with senior stakeholders, and aligning the client's evolving service offering to deliver measurable commercial value.
Key Responsibilities
Commercial Growth
- Drive organic revenue growth across an existing client portfolio through strategic account planning, upselling and cross-selling.
- Own revenue growth targets across key client accounts.
Client Retention & Renewals
- Lead the renewal process for recurring and project-based clients.
- Identify potential churn risks and implement proactive retention strategies.
- Protect and grow long-term account value.
Strategic Account Development
- Develop long-term growth plans for key accounts.
- Identify future opportunities over the next 12–24 months.
- Collaborate on developing and commercialising new service offerings.
Stakeholder Management
- Build strong, multi-level relationships across client organisations, including senior marketing, procurement and leadership teams.
Account Planning & Reporting
- Maintain structured account plans and CRM records (HubSpot).
- Report account performance, opportunities and risks to senior leadership.
Commercial Negotiation
- Lead commercial negotiations and contract discussions.
- Structure agreements that deliver long-term value while protecting profitability.
Pricing & Commercial Performance
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- Monitor account profitability and cost-to-serve.
- Ensure commercial growth remains commercially sustainable.
Commercial Proposals
- Work closely with strategy teams to develop compelling commercial proposals and pitch presentations for existing clients.
Leadership & Team Development
- Mentor and support Account Managers and Account Directors.
- Provide commercial direction across client delivery teams.
- Help develop the next generation of client services talent.
Success in Your First Six Months
- Increase revenue retention across your client portfolio.
- Deliver measurable upsell and cross-sell growth.
- Successfully renew key client contracts.
- Build senior stakeholder relationships across flagship accounts.
- Deliver strategic commercial growth proposals.
- Establish consistent commercial planning processes across the client services team.
- Implement development plans for Account Managers progressing towards Account Director level.
About You
- 7+ years' experience in account management within an agency environment (integrated, PR, digital or influencer marketing).
- Strong commercial track record managing and growing major client accounts.
- Experience delivering organic growth through upselling and cross-selling.
- Proven leadership and mentoring experience.
- Excellent consultative selling and relationship-building skills.
- Outstanding presentation and storytelling ability.
- Strong understanding of influencer marketing, social media and the creator economy.
- Experience working with CRM systems such as HubSpot.
What's on Offer
- 20 days annual leave plus bank holidays
- 4-day working week (Fridays off)
- Hybrid working
- Flexible start and finish times
- Weekly team lunches, socials and wellness activities
- Office snacks and breakfast
- Two weeks working from anywhere in the world each year
- Modern Shoreditch office
- MacBook and all equipment provided
- Opportunity to join one of the UK's leading influencer marketing agencies during an exciting period of growth
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