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About us
Byfield is the market leading communications consultancy providing reputation counsel across the legal sector, including to major law firms, legal tech providers and industry bodies within the profession. Our talented team of 19 consultants is passionate about current affairs and advises clients across Corporate Communications, Crisis PR and Litigation PR. We work with some of the biggest names in the legal sector and on the important issues that impact business, society and the economy, and the law and legal services. Ultimately, we work with our clients to promote and protect their businesses, market perception and value.
We have ambitious growth plans as evidenced by the significant work we are winning from major brands and we have an exciting opportunity for an Account Executive to join our team. We are looking for someone who is a highly creative, full of new ideas, a self-starter who likes to take the initiative and someone who is excited to join an entrepreneurial business where they can play a role in our growth story.
You will have the opportunity to work with, and learn from, some of the most talented and dynamic people in professional services communications. We are a tight-knit, supportive and collegiate team and we enjoy helping each other succeed.
The role
We are looking for someone who can:
- Write press releases, news stories, articles, case studies and product pieces
- Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering clients’ stories. Including handling more challenging subject matters
- Develop journalist contacts across key trade, national and broadcast media for clients
- Maintain regular client interaction, as a key day-to-day liaison, including developing editorial themes with lawyers and regular liaison with clients’ Marketing/Comms teams
- Provide support on the management of client accounts
- Arrange interviews and editorial meetings with key journalists for clients’ spokespeople
- Monitor media coverage and report results to the wider team and clients
- Deliver analytics reports on social media, reporting on traffic, engagement and follower figures
- Be a reliable point of contact for clients, and a trusted source of information
- Be social media-savvy and understand the role of social media in reputation management
- Immerse themselves in the team and be able to brainstorm fresh ideas for PR campaigns
- Provide support to the Senior Management Team, as required in terms of research for new business opportunities/pitches and providing support on Byfield marketing initiatives, for example assisting with the quarterly dinners and new business mailings
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Key skills
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- Native Dutch, Excellent written and spoken English. We need you to be hot on spelling, grammar and proof-reading, as well as have a creative flair for producing engaging copy.
- Presentation skills: From communicating ideas to your team to presenting stories to journalists, we need someone who can organise information in a succinct and interesting way to get people’s attention.
- Strong interpersonal skills: Whether it’s over the phone, by email or in person, PR is all about people, so we need you to be approachable, friendly and empathetic, and be able to relate to people on different levels within the agency, with clients and with the media.
- Excellent telephone manner: You will spend a lot of your time pitching stories to journalists, so you need to have the confidence to pick up the phone and speak to them and maintain a positive, friendly and upbeat tone.
- Time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures of agency life, so we need someone who can work quickly and efficiently, without compromising on quality.
Relevant Experience
Minimum one year of prior experience working in a PR agency, press office or fast-paced media environment.
Qualifications
A relevant undergraduate degree such as PR, law, journalism or English Literature would be beneficial but not essential.
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