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Account Executive
Account Executive (Northern Europe, Mid-Market Focus)
Location: UK (Remote/Natural Headquarters) Sector: Cybersecurity Contract Type: Permanent
We’re searching for driven, talented, and adaptable Account Executives to join our rapidly expanding UK team, specialising in delivering growth across Northern Europe’s mid-market segment (organisations with fewer than 2,000 employees).
About the Role
As an Account Executive in our B2B mid-market team, you’ll be at the core of accelerating customer acquisition and revenue growth. Your focus will be on:
- Building and owning a high-performing pipeline
- Collaborating with VARs, MSPs, and internal teams (SDRs, Marketing, Engineering, Customer Success Managers, and Channel) to deliver outstanding results
- Mastering the full sales cycle for new accounts, upselling, and cross-selling within your region, all while meeting aggressive financial targets
To succeed, you’ll need a “can-do” mindset, exceptional outbound sales drive, and the ability to leverage cutting-edge sales tools to champion the Cynet solution. Your hard work, resilience, and energy will directly impact revenue—and our ability to protect more businesses from evolving cyber threats.
Key Responsibilities
- Pipeline Ownership:
- Develop, prioritise, and nurture a high-quality sales pipeline through proactive outreach and relationship-building.
- Execute proven lead qualification frameworks to identify and maximise mid-market opportunities.
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Channel Collaboration:
- Partner closely with Value-Added Resellers (VARs), Managed Service Providers (MSPs), and distributors to co-sell and upsell Cynet’s unified threat detection and response platform.
- Align with internal teams to ensure seamless, impactful customer journeys from first contact to post-sale success.
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Sales Execution:
- Manage end-to-end sales cycles, including identifying pain points, communicating value propositions, and closing deals.
- Conduct outbound prospecting, relationship management, presentations, and negotiations across SMBs and mid-market enterprises.
- Meet and exceed quota targets while delivering exceptional customer outcomes.
Requirements & Qualifications
- 3–5 years of B2B sales experience in a quota-carrying role
- Proven track record of consistently meeting or exceeding revenue targets
- Hands-on experience selling cybersecurity solutions to mid-market organisations
- Experience partnering with channel entities, such as:
- Resellers
- VARs (Value-Added Resellers)
- MSPs (Managed Service Providers)
- Distributors
- Hunter mentality: Exceptional prospecting and outbound sales capabilities
- Ability to generate new business and qualify relationships effectively
- Expertise in SMB/mid-market customer segments, including:
- Discerning decision-making stakeholders
- Tailoring value-driven conversations to their security needs
- Communication & Negotiation: Outstanding verbal/presentation skills paired with persuasive negotiation tactics
- Self-driven & Results-Focused: Thrives with independence, thrives under performance pressures, and initiates action without micromanagement
- Industry Awareness: Knowledge of security challenges faced by growing businesses is advantageous (not mandatory)
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About Us
Cynet is an innovator in autonomous cybersecurity, revolutionising how organizations detect, respond to, and mitigate threats. Our mission? To eliminate cybersecurity noise and complexity, empowering lean security teams and their partners with an AI-driven unified platform.
Core Principles:
- Partner First: Deliver co-created value for our distributors and MSPs, enabling them to protect more businesses effectively.
- Customer Protection First: Our 24×7 human and AI-powered response handlers make cyber threats a non-disruptive reality for our customers.
- Simplicity: Provide fast, accurate threat protection without bluffs, complicating jargon, or overwhelming stacks of tools.
Our Vision: To eliminate cybersecurity disruption for all organizations.
Join a team where ambition drives action, and impact delivers results. Be the account executive who helps leading-edge partners scale cybersecurity alongside their offerings—for a smarter, safer future.
Ready to lead the next wave of cybersecurity growth? Your journey starts here.
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