DDA
Account Executive, Creator Marketing & Digital Publicity
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Account Executive, Creator Marketing & Digital Publicity
About Us
DDA is a leading global creative marketing and strategic communications agency working in the entertainment and brands spaces. With offices in London, Los Angeles, New York and Dubai we offer a bespoke service and truly global reach for festivals, networks, platforms, producers, distributors, creators financiers, government organisations, and brands.
DDA provides creative and insightful strategies, tailored campaign solutions, and a ‘round-the-clock’ service across all the agency’s lines of business, which includes US and UK Film, Series and Games Publicity and Influencer Campaigns, Awards Campaigns, Strategic Consumer and Corporate Communications, Influencer management, Entertainment and Brands Social Media campaigns, Creative Studios, Brand Partnerships, International and Festival publicity, Live Event Design and Production, Live Content Production and International Festival Event Management and Logistics.
About You
As an Account Executive, you’ll be expected to produce high-quality work on a variety of projects of your own and you’ll have sole responsibility for a number of tasks. The Account Executive plays a vital role in the running of the film & entertainment client accounts and you’ll be in contact with the clients as and when needed. You’ll work with the account directors and managers on the day-to-day running of the account, ensuring all tasks are completed to the highest level. You will grow and develop quickly to take on bigger projects and tasks to support the team further as your knowledge and skillset intensifies and you will have a thirst to help to develop thumb-stopping influencer campaigns.
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Your Key Responsibilities Include:
Delivery
- Working with Account Directors/Managers and the rest of the team to devise an influencer campaign that meets the client’s brief and budget
- Executing the influencer marketing strategy for the account through in-depth influencer knowledge and campaign best practice and ideation
- Assisting with the creation of influencer lists for events such as screenings, premieres and gifted experiences that we will invite influencers to attend
- Support across paid influencer activations and earned opportunities
- Assist with talent junkets including organisation and facilitation of talent interviews with influencers and attending junkets
- Attend and work at events that may fall out of usual office hours including film premieres, screenings, creator trips, and other related events
- Contribute to the ideation and execution of influencer events and experiences
- Build strong and trusting relationships with influencer agents, managers and PR teams
- Detailed coverage reporting on the campaign such as organic stats and sentiment
- Updating the team on social media and influencer news, trends and innovative campaigns from relevant brands, studios and competitor agencies
- Ensuring your work is checked and sent to the client on time and to the highest level
- You will take on smaller projects, which you will manage end to end with the support of more experienced colleagues
- Providing the best possible work for your line manager at all times
Client Relationships
- Liaising with the client to help with their needs and queries
- Leading and supporting on regular campaign updates to the client at all stages of the campaign
- Thinking about what you can do to further overdeliver
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People
- Always be approachable and professional and positively contribute to the team environment
- Inspire your colleagues to push themselves
- Champion the importance of teamwork and motivate others around you
- You bring a can-do attitude combined with a strong desire to learn and grow and your passion for the work shines through
Skills & Experience
- Passionate about all things film & TV
- Previous 1 year experience in influencer marketing is ideal, but not essential
- Strong interest in influencer marketing, campaigns and trends, with expert influencer knowledge across a broad range of niches
- Confidence, tact and a persuasive manner
- Very strong organisational and time management skills
- Ability to multi-task and stay organized to meet multiple deadlines across a variety of projects
- A team player but also able to work independently
- Good ‘people skills’, for working with a range of colleagues and clients
- Excellent communication skills, both written and verbal
- Pro-active & intuitive
- Creative and social first mind-set
- Expert knowledge in social best practice
- A passion for learning, and getting under the skin of client businesses to give them the best possible outcomes
- Good analytical skills and can pull out key learnings and trends for reporting
DDA are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from all qualified individuals, regardless of race, gender, sexual orientation, religion or disability. If you require any accommodations during the application process, please contact marnie.watson@ddaglobal.com
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