ACCOUNT EXECUTIVE – SMB

Graphic Communications (UK Territory)

About CAI

CAI Software creates digital work execution platforms and software solutions designed to empower manufacturing businesses with enhanced clarity and control. By replacing fragmented, paper-based processes with connected digital workflows, our solutions improve visibility, compliance, and decision-making in real industrial environments.

With 45+ years of experience and a global presence across 10+ countries, CAI combines deep industry expertise with innovative technology. Our ~800-strong team supports 5,000+ customers across 15 core industries, guided by sound judgment, long-term thinking, and enduring impact.

CAI is structured into three business units:

• Graphic Communications
• Process Manufacturing
• Discrete Manufacturing

This role falls under the Graphic Communications unit, which serves the global print and packaging industry—including commercial printers, packaging manufacturers, promotional print providers, sign and display manufacturers, and in-plant print operations. Our solutions enable customers to manage complex production environments, boost operational visibility, and drive profitable, high-quality outputs.

The Role

You will lead all sales activities for SMB companies in the UK, focusing on the following market segments:

• Commercial Print
• Publication
• Mailing
• Super Wide Format

Key responsibilities include:

• Reporting to the Senior Regional Director (EMEA), managing both existing and new accounts within the defined territory.
• Driving cross-selling opportunities in collaboration with other Graphic Communications sales teams.
• Leveraging internal resources (Marketing, Engineering) to achieve sales targets and create business impact.
• Implementing Graphic Communications sales, marketing, and support strategies in partnership with cross-functional teams.
• Maintaining a deep understanding of the product, industry, and competitive landscape through internal certifications and continuous learning.
• Developing a specialised vertical market expertise in assigned sectors.
• Providing accurate territory forecasting and reporting via Salesforce.
• Facilitating demos with Technical Sales Specialists for customer engagement.
• Promoting the brand creatively and entrepreneurially to solidify Graphical Communications as a market leader.
• Exceeding revenue targets while staying within set budgets.
• Managing discounts to align with business objectives.
• Strengthening partner relationships, ensuring a dominant market share in the UK.
• Meeting monthly, quarterly, and annual sales goals.
• Completing the full sales cycle: prospect identification, qualification, discovery, ROI analysis, proposal creation, and closing.
• Managing the full customer lifecycle—from initial engagement to long-term retention.