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Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognised by the Forrester Wave™ Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and most recently, Marketing Measurement & Optimisation. Additionally, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel in a single company—powered by exceptional talent and our agentic marketing platform, WPP Open, to help clients navigate change, capture opportunity, and deliver transformational growth. For more information, visit WPP.com.
Social Account Manager
As a Social Account Manager, you will be the central point of contact for our clients’ social media activities, overseeing the execution of innovative social campaigns while building strong, trusted relationships with our agency’s multidisciplinary teams.
This role is ideal for a proactive, highly organised individual passionate about the social media landscape and excited by the integration of cutting-edge AI and technology to deliver outstanding results for clients.
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Key Responsibilities
- Act as the primary client liaison for all social media-related matters, fostering trust and aligning efforts with clients’ objectives.
- Manage the end-to-end delivery of campaign workflows, ensuring on-time, on-budget, and high-quality execution (both organic and paid).
- Collaborate closely with strategy, creative, production, and data teams to translate client objectives into performance-driven social-first briefs, content, and activations.
- Proactively identify campaign optimisation opportunities and contribute to strategic recommendations for clients.
- Oversee project budgets, scopes, and timelines, ensuring profitability through financial forecasting and cost reporting to the Account Director.
- Champion the use of AI tools, social listening platforms, and intelligent operating systems to enhance efficiency and innovate client solutions.
- Mentor junior team members (e.g., Account Executives) and foster a collaborative, client-centric environment.
- Strategically align all creative output with the brand’s identity, platform best practices, and campaign goals.
Key Skills & Requirements
- Client Management
- Demonstratable experience in shaping and sustaining long-term client relationships as a trusted social media advisor.
- Social Campaign Leadership
- Proven ability to manage multi-platform campaigns (launches to long-term activations), including:
- Content calendars
- Community management
- Compliance & crisis response
- Performance reporting
- Proven ability to manage multi-platform campaigns (launches to long-term activations), including:
- Platform Expertise
- Deep understanding of current trends, features, and best practices for:
- TikTok and Reels
- LinkedIn and X
- Instagram and Facebook
- Deep understanding of current trends, features, and best practices for:
- Commercial Agility
- Direct experience with budget management, scope negotiation, and profitability reporting within a creative AM.
- Integrated Collaboration
- Strong work ethic and a natural collaborator, bridging creative, strategic, and data-led teams to deliver unified, high-impact social strategies.
- Innovative Mindset
- Passion for AI-driven workflows and marketing technology, with a track record of harnessing tools to improve efficiency and ROI.
- Clear Communication
- Exceptional written and verbal skills for crafting compelling briefs, client-facing presentations, and internal reports.
- Problem-Solving Creativity
- Agility to identify gaps, propose solutions, and adapt to challenges in fast-moving client environments.
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Working Arrangements
We understand that the best ideas emerge through collaboration, creativity, and connection. Our office-based hybrid model allows three days onsite, with flexibility discussed during the application process (please mention during interviews if accommodations are required).
Diversity, Equality & Inclusion
WPP (VML) is an equal opportunity employer. We value diverse perspectives and are committed to a culture where everyone feels valued, motivated, and empowered to progress.
Additional Information
VML is a WPP agency (NYSE: WPP). For more information, visit www.vml.com or follow us on Instagram, LinkedIn, and X.
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Applications are processed through an external platform and will capture the details you submit below. Thank you for considering VML.
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