Account Manager

Here's a breakdown of their key principles:

• Player-First Mentality: EA focuses on understanding their players' motivations, preferences, and playing habits. This informs their marketing strategies and ensures they deliver relevant and engaging content.
• Data-Driven Decision Making: EA utilises data and analytics to measure campaign effectiveness, optimise spending, and personalise player experiences. This allows them to target specific player segments with tailored messaging.
• Community Building: EA actively fosters online communities around their games, encouraging player interaction and feedback. They leverage social media, forums, and in-game events to build relationships and generate excitement.
• Multi-Channel Approach: EA utilises a diverse range of media channels, including digital advertising, social media, influencer marketing, esports, and public relations, to reach their target audiences.
• Innovation and Creativity: EA constantly explores new and innovative ways to engage players, experimenting with emerging technologies and platforms. They strive to create memorable and impactful marketing campaigns that resonate with their audience.
• Franchise Focus: EA leverages the strength of their established franchises (e.g., FIFA, Madden NFL, The Sims) to build long-term engagement and loyalty. They invest in live services and content updates to keep players invested in their favourite games.
• Global Reach, Local Relevance: While EA operates on a global scale, they recognise the importance of tailoring their marketing efforts to specific regions and cultures. They adapt their messaging and campaigns to resonate with local audiences.

Role Responsibilities

• Supporting Growth Led Client Vision:

  • Assist in driving adoption of the annual vision; support identification of opportunities to showcase progress with team

• FC and EMEA Market Planning Visibility & SLA Management:

  • Ensure local markets are working to Global, Region, and Local SLAs
  • Lead briefing planning visibility trackers ensure team have visibility on key local market projects and timelines
  • Assist in managing market delivery, ensuring timely delivery
  • Analyse workflows for bottlenecks and propose improvements.

• Day To Client Workstreams & Management:

  • Streamline information flow between Global, Regional, and local teams.
  • Support Strategy, Planning, and Digital teams with market requests; presents when relevant at key team and client meetings
  • Collaborate with team clients, external agencies to drive efficient and effective output and workstreams
  • Attend key meetings (internal and client) and contribute where needed and capture next steps and action
  • Streamline information flow between Global, Regional, and local teams.

• Planning Quality & Governance (Support):

  • Monitor campaign documentation for adherence to global and regional guidelines.
  • Drive stewardship to maintain EA standards.
  • Support in the evaluation of relevant local markets workstreams including ad hoc request and provide feedback
  • Maintain a central repository of planning documents.

• Active Best Practice Sharing With Markets:

  • Foster a culture of continuous improvement, organise and maintain a centralised knowledge repository.
  • Identify local market opportunities for wider application.
  • Recognise and reward best practice sharing and stay up to date on industry trends.
  • Monitor competitor activity in collaboration with the team and support on ad hoc requests
  • Curate and share relevant content, adapt and apply best practices.

• Tools Training & Ways of Working:
  • Provide planning tools training to local markets and teams when relevant
  • Support the rollout of new ways of working in collaboration with the team and develop training materials where relevant
  • Monitor adoption of tool usage and roll out of global initiatives and provide feedback.

Key Capabilities & Experience

• Highly organised and proactive; manages projects, tracks timelines, anticipates needs.
• Excellent communicator; bridges global strategy and local execution.
• Analytical and solution-oriented; identifies bottlenecks, proposes improvements, adapts to changing priorities
• Client-focused and collaborative; supports efficient workstreams and team collaboration.

How Mindshare Support EAs Vision

• Elevate: Take the impact of media investment on EA’s business to the next level
• Evidence: Deploy data science and analytics to understand & prove our increasing impact
• Evangelise: Surface this impact and the opportunities it presents to all layers of EA’s business

EA is truly a unique client partner, their blend of entertainment and tech, of art and science challenges us to continually develop new solutions and new media ideas, from harnessing best in class technology, to leading with sophisticated data-driven planning and measurement tools.

The mutual trust we have built in each other’s capabilities is what has enabled us to develop an operating model that leads the world in data-driven media planning, deployment, and measurement.

Skills and Experience

The ideal candidate is a strategic thinker, self-starter, a proactive orchestrator with a passion for gaming or sports. They will work within the team that manages EA entertainment titles e.g. Battlefield, Sims, Skate to name a few. Mindshare / WPP Media team on EA deliver exceptional value by championing a compelling vision, fueling growth through innovative planning, and ensuring financial and operational excellence. A commitment to continuous improvement, solutions-oriented thinking, and maximising impact is essential.

The ideal candidate will have good media planning experience is required, gaming and entertainment industry experience plus. This individual must understand client needs, and work with team to develop impactful solutions collaboratively with strategy, audience, and digital leads. They will seamlessly integrate media and creative workstreams through close collaboration with creative agencies and client teams. Strong understanding of digital and offline channels

Who Are You

• Curious and self-motivated:

  • A curious-thinker who can develop and articulate points of view to support discussions

• Proactive & Solutions-Oriented:

  • A problem-solver who anticipates challenges and proactively develops effective solutions.

• Collaboration:

  • Demonstrates collaboration, manage upwards when needed and effectively, and drives results through teamwork.

• Client-Focused:

  • Dedicated and understands client needs, builds strong relationships, and consistently delivers

• Financial Process & Management

  • A financial process savvy and able to lead processes and work with team on timely issue resolution

• **Communication