WPP Media
Account Manager, Programmatic
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Account Manager, Programmatic
Programmatic Account Manager – EssenceMediacom Worldwide (WPP Media)
About WPP Media
WPP is the trusted partner for the world’s leading brands, specialising in AI-driven media, data, and creative personalisation through WPP Open, its pioneering agentic marketing platform. WPP Media is a global collective that brings together the best platforms, people, and partners to deliver limitless media opportunities and growth across every channel and touchpoint.
For more information, visit wppmedia.com.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a data-driven, tech-forward media agency that combines analytics, insights, and creative to drive breakthrough results for global brands. Built for the new communications economy, it integrates people, algorithms, and diverse expertise to test, learn, and evolve at scale.
Role Overview
We are seeking a driven and enthusiastic Programmatic Specialist to join our EssenceMediacom Worldwide Programmatic Account Management team. This role offers:
- An international remit working with global advertisers such as The Coca Cola Company, EY, Dell, adidas, and Bayer.
- Exposure to all media channels, with opportunities to inform and validate programmatic strategies.
- Career development through skill expansion, training, and growth opportunities.
- The chance to shape and inform client strategy across diverse brands.
Key Responsibilities
Account Management
- Manage daily campaign activation across assigned clients, ensuring high standards and best-in-class execution.
- Oversee client task prioritisation, delegation, and team productivity.
- Maintain timely communication with clients while managing time-sensitive workflows.
- Support the extended team in Delhi for operational efficiency.
- Lead planning, optimisation, reporting, and campaign management for assigned accounts.
- Drive client KPIs and objectives, ensuring alignment with business goals.
- Ensure accurate campaign bookings, reconciliations, billing, and budget management.
- Support the Programmatic Account Director in designing, delivering, and managing json-formatted brief responses for clients and planning teams.
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Campaign Delivery
- Ensure adherence to quality assurance frameworks and pillar guidelines.
- Conduct detailed benchmark reporting and analysis for new client campaigns.
- Produce and analyse historical results, insights, and performance reports.
- Manage viewability, brand safety, and audience verification (Inclusion/Exclusion lists, ad fraud detection, audience tools).
- Troubleshoot tag sufficiency, trafficking errors, and pixel issues with publishers/internal teams.
- Assist during client catch-ups, PCAs (Plan Change Approvals), and QBRs (Quarterly Business Reviews).
Operational & Technical Requirements
- Demonstrate deep knowledge of programmatic trading, including demand-side platforms (DSPs), supply-side platforms (SSPs), and real-time bidding (RTB).
- Responsible for team support and training, ensuring team members meet client/internal needs.
- Develop strong client relationships while managing expectations with leadership guidance.
- Identify opportunities for automation and process efficiency.
- Gain expertise in WPP Media’s programmatic workflows and service offerings.
Key Skills & Experience
Technical & Digital Proficiency
- Practical experience in programmatic campaign management and endogenous digital technologies.
- Hands-on experience optimising digital media across platforms including:
- Google Display Network / Google AdWords
- Facebook / Instagram
- Twitter / X (nowbrand)
- Proficiency in analytics tools (Google Analytics, Adobe Analytics preferred) and reporting.
- Advanced Excel, PowerPoint, and Microsoft Word skills.
- Strong project management (Agile/traditional) and stakeholder coordination.
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Soft Skills & Cultural Fit
- Fully embraces WPP & WPP Media’s core values:
- Be Extraordinary by Leading Collectively to inspire creativity.
- Create Open Environments through trust and transparency.
- Lead Optimistically by championing growth and development.
- Excellent written and verbal English (the primary working language).
- Exceptional organisational skills and attention to detail.
- Ability to collaborate effectively, contribute to team dynamics, and absorb feedback.
Benefits & Work Culture
WPP Media fosters a hybrid work model (4 office days per week) while investing in employee growth through:
- Networking, industry-leading training, and partnership opportunities.
- Employee resource groups (ERGs) and culture-building events.
- Generous benefits, including:
- Competitive medical/dental/vision plans.
- Group retirement and paid time off (extended policies).
- discount programs (member discounts).
- Commitment to mental health and wellbeing.
- An inclusive, equal-opportunity culture where all talent has equal growth potential.
** Important Joining Information**
- Location: United Kingdom (requires legal right to work in the UK).
- Diversity & Equality: WPP Media is an equal opportunity employer. We value difference and promote equal career progression.
- For further details, read our Privacy Notice.
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