WPP Media
Account Manager, Programmatic
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Programmatic Account Manager
Role at WPP Media
About WPP Media
WPP is the creative transformation company, leveraging creativity to build better futures for our people, planet, clients, and communities. Visit wpp.com for more information.
WPP Media is WPP’s global media collective, bringing together cutting-edge platform, talent, and partnerships to enable limitless growth opportunities. Visit wppmedia.com.
About WPP 650
Join an award-winning team at the heart of UK government, where work directly impacts lives. As part of WPP 650, you’ll contribute to a collaborative environment rooted in curiosity, kindness, and growth principles. Utilising behaviour change techniques, we design smarter services, influence better decisions, and positively influence millions across the UK.
Soon to be WPP 650, the name symbolises our commitment to representing 650 UK parliamentary constituencies—every community, every audience. With varied challenges and dynamic work, you’ll solve meaningful problems alongside passionate colleagues, delivering rewarding outcomes.
Role Summary and Impact
As a Programmatic Account Manager, you’ll optimise, drive, and innovate campaign strategies that exceed client expectations—whether branded or ROI-driven. Working alongside the Programmatic Account Director and global teams, you’ll deliver stellar programmatic strategy, insightful data analysis, and seamless execution aligned with WPP Open’s ecosystem.
- Reporting Structure: Reports to the Programmatic Account Director
Key Responsibilities:
Campaign Management
- Oversee campaign implementation, daily execution, and optimisation to meet client objectives and KPIs.
- Develop media plans focused on achieving specified KPIs.
- Take account of client testing plans, propose innovative solutions, and execute/evaluate tests with precise effectiveness.
- Understand internal programmatic products and solutions for broader strategy alignment.
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Client and Partner Management
- Drive programmatic strategy for diverse client portfolios, ensuring alignment with objectives and KPIs.
- Deliver direct client servicing with regular updates (weekly calls, performance briefings) and detailed presentation of results.
- Foster strong relationships with vendors & partners to select optimal, decisive suppliers.
Team Development & Support
- Collaborate with the line manager to effectively mentor junior team members, balancing workloads, and prioritising training.
- Lead by example in nurturing growth, inspiration, and skill development across all team members.
Operational Excellence
- Utilise tools to drive programmatic accountability—buying efficiencies, actionable insights, and sponsored data analysis.
- Maintain financial accuracy, reconciling planning, buying, and programmatic fees (including client terms).
- Support QA assurance—minimising errors via consistent, accurate adherence to processes with local and Global Hub teams.
Skills and Experience
Programmatic Expertise
- Proven experience in programmatic activation, driving excellence with confidence on platforms such as DV360, TTD, and Amazon.
Analytical & Strategic Thinking
- Data-driven mindset, leveraging large data sets to identify trends and actionable programmatic insights.
- Develop and execute comprehensive testing roadmaps in programmatic spaces (audience, media, creative).
Communication
- Excellent interpersonal skills—critical for maintaining client and supplier relationships and explaining technical aspects to non-technical audiences.
Leadership & Team Support
- Ability to train, mentor, and guide junior colleagues, prioritising development under manager oversight.
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Mindset
- Innovative and proactive in programmatic—a passion for evolving with the ever-changing technological landscape.
WPP Media Core Values
At WPP Media, the collective strength of culture and people propels us to deliver exceptional experiences:
- Be Extraordinary: Lead collaboratively to inspire transformative creativity.
- Create an Open Environment: Balance people and client experiences while nurturing trust.
- Lead Optimistically: Champion personal and team growth to mobilise the entire enterprise.
Life at WPP Media & Benefits
Our dedication to shaping media’s next era extends to investing in employee growth through global opportunities. Engage with networks, attend thought-leader sessions, lead impactful collaborations, or learn continuously at industry edges. Enjoy:
Employee Support
- Competitive benefits, including health insurance, retirement plans, vision/dental.
- Substantial paid time off, discounted vendor partnerships, and employee mental health initiatives.
- Employee Resource Groups and in-office events recognising team achievements and milestones.
Equal Opportunity & Inclusivity
WPP Media promotes diversity, fosters belonging, and secures equal advancement throughout careers. Our hybrid team culture—four days onsite—combines creativity, collaboration, and connectivity. We are committed to flexibility: accommodation and/or adjustments can be discussed during interviews.
Note: This role is based in the UK, with eligibility tied to valid work rights locally.
For privacy details, see WPP Media’s Privacy Policy.
Equal Opportunity Notice: We consider candidates equally, regardless of personal characteristics.
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