WPP Media
Account Manager, Programmatic (FTC)
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Account Manager, Programmatic (FTC) – WPP Media – 1410
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About Wavemaker
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
The Role
The Programmatic Account Manager will be responsible for the full campaign life cycle, including:
- Channel planning
- Managing campaign set-up
- Optimising campaigns
- Ensuring delivery to Wavemaker standards
- Reporting results directly to the client
This will also involve working with some brand uplift-focussed clients as well as those driving quality website traffic and direct sales. You will manage execution of managed IO and self-serve programmatic media activity, while working closely with both the Programmatic Account Director and Programmatic Account Executive (and in some cases, the global hub teams).
Key Responsibilities
Campaign Management
- Competently create innovative Display & Video media plans designed to achieve specified KPIs
- Ensure oversight of implementation, management, and daily optimisation of campaign activity, guaranteeing KPI success and client objectives
- Develop an understanding of WPP group solutions and products likely relevant to clients
- Own campaign testing plans, suggesting innovative ideas for testing (plan, execute, evaluate) with precision
- Develop understanding of the wider digital media mix and its role within it
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Client & Partner Management
- Direct client servicing, with regular contact via weekly calls, campaign briefings, and detailed performance presentations
- Complete client reporting, analysing campaign results to extract insights for future direction
- Coordinate agencies and other service providers to select suitable suppliers for campaigns
People Management
- Collaborate with line managers to ensure effective management of junior team members within Delhi, prioritising workloads for deadline adherence
- Work alongside line managers and leadership to train and mentor junior team members, demonstrating strong work culture through example
- Maintain a strong working relationship with key stakeholders within the agency (particularly Ad Operations)
- Present insights in department meetings, share knowledge across the display team, and participate in Sprints to cultivate a collaborative, forward-thinking culture
Operational Excellence
- Use tools to drive accountability in programmatic buying, operational efficiency, and effective business insights – scoping appropriate client outputs
- Ensure financial accuracy, integrating planning/buying processes and reconciliation of spends via templates/defined workflows
- Support the daily QA process, minimising errors and ensuring consistency and adherence to process within local teams and Global Hubs
Skills & Experience
- Passionate about programmatic activation, driving excellence and innovation
- Nice-to-have experience trading on programmatic self-serve platforms, including: DV360, TTD, and Amazon
- Ability to translate complex technical points into digestible comprehendible insights for non-technical audiences or teams across an organisation
- Experience in people management and mentoring of junior team members
- Strong analytical mindset with a knack for extracting trends and actionable insight from large datasets
- Capability to develop and execute comprehensive testing roadmaps (e.g. audience, media, creative)
- Exceptional communication (verbal and written) skills crucial for stakeholder relationships – internal, with clients, and suppliers
- Ability to interact effectively with diverse teams across cultures, backgrounds, and geographies
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Life at WPP Media & Benefits
Our commitment to Be Extraordinary drives our passion for shaping the next era of media. We invest in our employees to inspire transformational creativity while Lead Optimistically, championing growth and development.
Key Features
You’ll benefit from:
- A collaborative environment built on trust and respect, where everyone feels empowered to speak up and progress in an open workspace
- Employee Resource Groups fostering inclusivity, plus regular team celebrations. We ensure our team thrives through thought-leadership sharing and showcasing wins
- A comprehensive benefits package, including:
- Competitive medical, group retirement, vision, and dental insurance
- Significant paid time off
- Partner discount program
- Employee mental health awareness initiatives
- Hybrid working model: 4 days in the office weekly, designed to foster connection, collaboration, and creativity
We’re an equal opportunity employer – candidates for all positions are considered without regard to personal characteristics. Our guiding principle is "the best work happens together", relying on creativity, collaboration, and connection.
Note that access and benefits may vary by location and country within WPP.
Important Information
- This post is UK-based, requiring the right to work in the UK
- Please review our Privacy Notice for details on data handling
- Only shortlisted candidates will be contacted. Applicants not selected for the interview stages may be informed via email
Contact Details & Notes
For more information or accommodations related to flexibility, discuss further with the hiring team during the interview process.
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