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Account Manager
Account Manager (Golf Course Portfolio) VERSANT (Nasdaq: VSNT)
About the Role
Primarily based in Belfast, the Account Manager will shape our golf course partnerships, driving revenue growth, nurturing long-term client relationships, and ensuring high levels of client satisfaction. This role is at the heart of relationship-driven business development, with a focus on adoption of best practices and maximisation of product usage.
Responsibilities
Core Duties & Growth Focus
- Develop a deep understanding of Versant’s Account Management philosophy, industry trends, and customer needs to align strategies with business success.
- Conduct regular client check-ins, performance reviews, and feedback sessions to identify scaling opportunities and growth potential.
- Use consultative expertise to upsell new products/services, including dynamic pricing strategies and temporary optimisation of tee time inventory for platforms.
- Leverage data-driven insights (via Salesforce and other tools) to tailor proposals, optimise service value, and tailor recommendations to meet clients’ success criteria.
- Lead high-value accounts with proactive outreach (outbound engagement + inbound support), including onsite visits where beneficial, ensuring strong retention rates.
- Act as a brand advocate for Versant’s products/services, consistently representing partners in a way that enhances their visibility on our platforms.
- Unique responsibility: Dynamic pricing in the golf industry—educate partners and implement strategies that balance revenue objectives with course partner profitability.
- Drive contract renewals, retention efforts, and client satisfaction across assigned UK & Irish regions, with a focus on high-potential counties.
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Cutting-Edge Management Initiatives
- Maintain an accurate Salesforce activity log daily, documenting all client interactions and revenue-driving engagements.
- Collaborate with senior management and international teams to foster a thriving company culture aligned with Versant’s core values.
- Work closely with internal/external stakeholders to refine client strategies and contribute to innovation (e.g., befitting Golf’s ‘Great Place to Work’ initiative).
Performance Metrics & Outcomes
- Accountable for growth in assigned regions, including target exceeding and revenue retention.
- Incentivised to mentor clients through onboarding/testing, while instilling confidence in Versant’s value proposition.
Qualifications
Essential Requirements
- 1+ years’ experience in Sales or Account Management (preferable in e-commerce, technology, or golf-related domains) with a portfolio of assigned customer accounts.
- Proven critical thinking, negotiation skills, and ability to manage complex relationships while aligning with business objectives.
- Experience analysing client data, delivering formalinies, and justifying recommendations based on actionable insights.
- Technically competent in CRM tools such as Salesforce, sales automation, or marketing automation platforms.
- A results-oriented mindset with a track record of meeting or beating targets and proactively problem-solving.
- Flexibility to travel for client/demand meetings.
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Desirable Skillset
- Degree education in a business-related field (Marketing, IT, or Economics).
- Prior golf industry familiarity or understanding of UK markets.
- Customer-centric CRM—familiarity with portfolio management tools that enhance client retention.
Diversity, Inclusion & Application Policy
Versant Media is an equal opportunity employer and prohibits discrimination on the basis of race, religion, color, national origin, gender identity, age, disability, sexual orientation, or veteran status. If an accommodation is required due to a disability for any candidate, please email candidateaccessibility@versantmedia.com.
Recruitment Note
Unsolicited assistance from recruitment agencies will not be compensated. A hiring decision is only made after a written Statement of Work agreement has been submitted to Versant’s Talent Acquisition team. Any unsolicited CVs will be treated as exclusive decisions by the company.
Note: Responsibilities and experience levels may require occasional travel to client sites.
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