Betway Group
Acquisition & Adtech Product Owner
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Senior AdTech & Marketing Measurement Product Manager
On average it takes 5 minutes to apply for this role. Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Are you one of those “out-of-the-box thinkers”, “technical masterminds”, “outstanding creatives”, or “mind-boggling number crunchers”? If so, Betway would like you to join the family and celebrate what makes you unique—our global customer base is growing rapidly, and we need your skills to support this exciting journey! Don’t miss out—submit your application before the opportunity passes you by.
Key Responsibilities
You’ll own work that gives us our competitive edge, including:
- Roadmapping: Define a sequenced, outcome-driven roadmap across:
- Tracking, attribution, and conversion signals
- Cross-channel reporting Aligned with commercial priorities for Paid Search, Paid Social, Mobile App Marketing, Affiliate, Display, and Programmatic Ads
- Delivery Leadership: Collaborate with the Marketing Data & Tracking Lead to:
- Establish efficient delivery cadence
- Remove ambiguity and ensure the team builds the highest-value things at all times
- Backlog & Prioritisation: Maintain a transparent, single backlog; include:
- Writing clear requirements, user stories, and acceptance criteria
- Making trade-off calls between quick wins and long-term investments
- Implementation Oversight: Monitor:
- Live tracking feeds, attribution, and conversion pipelines
- Dashboards for health, adoption, and accuracy
- Engineering integration to catch and resolve issues early
- Value Extraction: Measure and demonstrate ROI for initiatives, such as:
- Spend optimisation
- Attribution accuracy
- Reporting latency and quality
- Decision speed
- Stakeholder Communication: Be the single point of truth for:
- Roadmap status, realised value, and risk reports
- Business updates for marketing, analytics, finance, and senior leadership
- Stakeholder & Expectations Management:
- Set realistic scope and timelines
- Escalate risks and dependencies proactively
- Run roadmap reviews and showcases
- Influence across functions without relying on direct authority
- Vendor & Partner Relationships: Manage:
- Commercial & technical relationships with adtech/martech vendors (e.g., attribution platforms, tag management, programmatic partners)
- SLAs, renewals, roadmap alignment, and escalations
- Governance & Compliance: Ensure adherence to:
- Privacy, consent and regulatory constraints (GDPR, cookie consent, browser/platform changes)
- Collaboration with engineering and Compliance teams
- Strategic Insight: Stay ahead of measurement trends:
- Signal loss strategies
- Server-side and first-party data solutions
- Identity and clean room adoption
- Multi-variate modeling (MMM) and incrementality
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Success Measures
To be demonstrated as a result of the adtech stack’s use:
- Growth metrics:
- Increase in active players and conversion rates (Open to Active Player)
- Reductions in CPA (Cost Per Acquisition)
- Platform effectiveness:
- Improve AdTech performance and capabilities
- Enhance speed and impact of product enhancements
- Decision-making improvements:
- Quality of data-driven insights
- Acceleration of go-to-market decisions
- Business growth:
- Revenue contribution from enhanced marketing channels
Your role extends beyond these core responsibilities—expect opportunities to stretch, explore new challenges, and contribute to continuous innovation.
Requirements & What You’ll Bring
You’ll excel by bringing proven experience and expertise, including:
Essential Requirements
- 5+ years’ experience in:
- Product Owner / Programme Manager / Marketing Technology Lead
- Bridging commercial and technical teams—ideally in AdTech, MarTech, or digital marketing operations
- Deep commercial and technical knowledge of:
- Paid Search, Paid Social, Mobile App Marketing, including:
- Deciphering CPA, ROAS, and attribution models
- Measuring performance of Affiliate, Display, and Programmatic Ads
- Paid Search, Paid Social, Mobile App Marketing, including:
- Fluent awareness of:
- Marketing Data Stack: Tag Management (GTM, server-side GTM), tracking, attribution, and BI tools
- Data pipelines (e.g., Databricks), conversion platforms (e.g., AppsFlyer, Firebase), and reporting (Tableau)
- Capability to challenge and collaborate with engineers without requiring hands-on coding
- Proven product ownership skills, including:
- Writing detailed product roadmaps, backlog prioritisation, and Agile delivery frameworks
- Setting clear requirements, user stories, and acceptance criteria
- Data-led culture: Ability to:
- Define success metrics
- Demonstrate quantifiable outcomes (ROI, financial impact) from technical initiatives
- Stakeholder influence without direct authority:
- Expertise in expectation management across technical and non-technical teams
- Ability to present to leadership effectively
- Vendor relationship management:
- Experience handling SLA, contract renewals, negotiations, and influencing supplier roadmaps
- Legal and compliance mastery:
- Privacy and consent regulations (GDPR, browser/platform changes)
- Nuance in measurement impacts from consenting and deprecations
- Commercial mindset:
- Proficiency in data’s business value
- Capability to craft credible business cases
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Desirable qualifications
- Subject matter specialist in sports betting and casino ecosystems, such as:
- Odds calculation
- Betting types and market trends
- Player behavior and risk nuances
- Industry regulations (amenities, responsible gambling)
- Relevant prior experience in:
- Online gaming or casino industries
- High-growth, digital, subscription-based business models
About Betway Group
Betway Group is a ผู้ตัดสิน provider in the online gaming sector, trusted on global exchanges and synonymous with transparency and integrity. Our Super Group listing on the NYSE (ticker SGHC) is testament to our commitment to continuous innovation and quality.
Founded 2006, our operations expand across Malta, Guernsey, Spain, and London. Passionate teams leverage cutting-edge technologies to deliver market-leading, interactive, safe, and responsible gaming experiences—from real-time esports and live sports betting to virtual casino platforms.
Our values drive how we interact internally with teams, externally with customers, and with partners. You belong here if you thrive in a collaborative, growth-focused culture where talent fires ambition.
If you do not hear from us within two weeks, please assume your application was not able to progress further.
Ready to shape the future of online gaming? Apply now!
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