Blizzard Entertainment
Activation Specialist (Social)
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Activation Specialist (Social)
Activation Specialist (Social)
Team Name: Marketing
Job Title: Activation Specialist (Social)
Department: Marketing
Requisition ID: R027728
About the Role
Blizzard Entertainment is seeking an Activation Specialist (Social) for a temporary 6-month fixed-term contract, supporting the Paid Media team at our Soho, London office. This hybrid role (office-based and work from home) will report to the Associate Director, Growth Marketing.
Mission
The perfect candidate will drive the execution, reporting, and optimization of Blizzard’s Paid Social campaigns during a period of heightened campaign activity across platforms like Meta, Reddit, TikTok, and Snap.
If you are a self-starter, team player, and have a passion for gaming, this exciting opportunity to deepen expertise in paid advertising awaits you!
Responsibilities
Over the course of this 6-month contract, the Activation Specialist (Social) will be responsible for:
- Collaborating with strategy, operations, and other activation team members to plan, build, and efficiently launch upcoming paid campaigns across Meta, Reddit, TikTok, and Snap.
- Executing paid social campaign workflows, including trafficking, QA, and ad operations, to ensure high accuracy and timeliness. This involves:
- Launching new assets and copy
- Generating screenshots and QA’ing live links in accordance with safe zone guidelines
- Working cross-functionally to brief, review, and launch new assets and ad copy.
- Monitoring daily campaign pacing using dashboards and reporting tools, and assessing performance of active campaigns.
- Making regular data-driven optimizations to maximize performance against critical KPIs, including:
- ROAS (Return on Ad Spend)
- CPA (Cost Per Acquisition)
- CAC (Customer Acquisition Cost)
- Efficient reach
- Views
- Brand lift
- Preparing and presenting weekly performance reports to the Associate Director, highlighting trends, storytelling data insights, and strategic recommendations for measurable business impact.
- Identifying and pitching ongoing testing and innovation opportunities.
- Owning financial tracking for assigned campaigns, ensuring vendor billing and payments are accurate and compliant.
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Requirements
Minimum Qualifications
- Previous experience activating Paid Social performance campaigns (regional or global account preferred).
- Proven expertise in optimizing campaigns towards KPIs such as ROAS, CPA, CAC, efficient reach, views, and brand lift.
- Strong ability to quickly become productive in a contract-based role with defined timelines and deliverables.
- Highly self-motivated, with the ability to thrive in fast-paced, results-driven environments.
- Proficiency in Excel and strong analytical skills—able to extract actionable insights from complex datasets and make strategic recommendations.
- Excellent communication skills and problem-solving mindset.
- Capable of managing multiple projects with competing deadlines.
- Comfortable with large budget management and investment tracking.
- Flexibility to occasionally support early evening work during peak campaign periods.
Bonus Qualifications
- Certification in platforms like Meta (Facebook & Instagram Ads), Reddit Ads, TikTok Ads, Google Ads, and Snap.
- Passionate gamer with deep knowledge of Blizzard games, products, and services (Warcraft®, Overwatch®, Diablo®, StarCraft®).
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Benefits
Identity Blizzard’s world with a career in the gaming industry that fosters your growth and inspires creativity. Activision Blizzard employs tens of millions of players globally across multiple platforms (PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android), and we offer an inclusive environment where diverse teams build immersive, meaningful worlds together.
Our commitment to navigating a rapidly evolving industry means our roles remain dynamic—partner with us to shape the future of gaming.
We’re an equal opportunity employer. We don’t discriminate based on:
- Race
- Religion
- Color
- National origin
- Gender
- Sexual orientation
- Gender identity
- Age
- Marital status
- Veteran status
- Disability status (and many more)
Diversity & Equal Opportunity
Blizzard Entertainment fosters innovation by embracing a diverse, inclusive culture. Unfortunately, imbalance persists in the industry. Statistics show women and under-represented groups often dismiss themselves from consideration if they don’t perfectly meet qualifications. Join an organization committed to closing the gap.
Eidion with Confidence
Get in touch at candidate-accommodations@activisionblizzard.com if you require reasonable accommodations while applying. Requests are reviewed individually.
General HR inquiries can’t be processed here—thank you for your interest!
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