City Football Group Limited
Activations Manager
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Activations Manager
Senior Events and Activations Manager
Location: Manchester
Type: Permanent, Full-time
About the Role
This permanent, full-time role is based in Manchester and leads the planning and delivery of a year-round calendar of events and activations across Medlock Square. These events are central to:
- Generating footfall
- Improving visitor engagement
- Driving commercial performance
Your role will involve proposing, shaping, and producing destination-led events across businesses such as bars, restaurants, and event spaces, including the new 3,000-capacity covered event space. The aim is to create memorable experiences that enhance Medlock Square—especially on non-matchdays—to establish it as a vibrant leisure and entertainment hub.
Who We Are
Something special is coming to Manchester.
Medlock Square, located at the heart of the Etihad Campus, sits between the iconic Etihad Stadium and world-class Co-op Live arena. Designed as a vibrant, year-round destination, it will blend:
- Exceptional food and drink
- Live entertainment
- Immersive experiences
This role offers an opportunity to shape a bold new chapter in the evolution of the Etihad Campus—helping to:
✔ Attract visitors beyond matchdays ✔ Create memorable moments daily ✔ Redefine how people experience the Etihad Campus
Join us on the Medlock Square journey.
The Role
You will lead the planning, coordination, and operational execution of a dynamic year-round event calendar, ensuring all activities are delivered to drive:
- Footfall growth
- Visitor engagement
- Commercial performance
Key responsibilities include:
- Developing and delivering events across Medlock Square’s bars, restaurants, and public spaces
- Collaborating closely with the Head of Marketing and Activations to shape the year-round venue programme
- Managing all event planning, logistics, suppliers, and on-site coordination to ensure safe, efficient, and premium delivery
- Building strong third-party partnerships, brand collaborations, and community connections to curate a diverse and impactful programme
- Increasing non-matchday visitation and ensuring Medlock Square remains a vibrant, must-visit destination
- Identifying new partnerships, revenue-generating activation opportunities, and innovative experiences
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As Medlock Square grows, your influence will help shape a dynamic, visitor-attracting calendar that keeps audiences returning.
What You’ll Bring
This role requires a proven track record in event planning, execution, and relationship management, ideally from an events agency background. Key strengths include:
✅ Experience in planning and delivering small-to-large-scale events (concept to completion) ✅ Knowledge of event budget management, negotiating third-party agency agreements, and supplier contracts ✅ Strong project management and operational planning skills to maintain high standards under tight deadlines ✅ Ability to organise event logistics, manage vendors, and coordinate live operations effectively ✅ Capacity to thrive in a fast-paced environment, prioritise tasks under multiple deadlines ✅ Proven partner and brand engagement to craft engaging activations ✅ Commercial acumen with the ability to pitch and develop innovative revenue-generating opportunities ✅ Flexibility and proactive approach, including support of events outside regular working hours when necessary
Why Choose Us
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Working for Manchester City means experiencing:
✔ A supportive, collaborative culture focused on growth and well-being ✔ A strong culture of learning with opportunities for development
Benefits include:
- 26 days’ paid annual leave (+ birthday day off)
- British private healthcare and dental cover
- Annual discretionary bonus
- Health Cash Plan
- Employee Assistance Programme (including 24/7 GP support)
- Private pension and life assurance
Additionally, enjoy:
✅ Cycle to work scheme + Give As You Earn ✅ Discounted match tickets, stadium tours, City+ subscription ✅ Saving & shopping benefits through the City Store and lifestyle partners
How to Apply
If this role resonates with you, apply today.
📅 Application deadline: 16th July 🔗 Submit your application via the [Manchester City Football Group careers site]([careers link removed])
City Football Group works exclusively with agency partners—unsolicited applications are not considered and may be treated as direct candidates unless requested otherwise.
Commitment to Equal Opportunities
We are committed to diversity and a fully inclusive working environment, fostering representation from varied backgrounds, experiences, and identities, including:
- Social and cultural background
- National origin, race, age, sex, gender identity
- Disability (physical or hidden)
- Sexual orientation, veteran status
- Religious beliefs
We provide a fully accessible recruitment process and encourage all applicants to contact Hiring@cityfootball.com for support or accommodations.
📌 Note: All UK-based City Football Group roles require a DBS check upon employment commencement as part of our safeguarding policy.
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