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Company Description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
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Overview
We are hiring a TAAG Manager to play a pivotal role in shaping how data, technology and ad operations come together to drive meaningful outcomes for our clients. This role sits at the heart of campaign delivery, bringing clarity, rigour and innovation to tagging, trafficking, measurement and optimisation. You’ll work closely with media, analytics and technology partners to turn complex data into confident decisions. If you enjoy building strong foundations that help teams and clients perform at their best, this is a role where your impact will be felt every day.
Responsibilities
What you’ll be doing:
- Owning the end-to-end ad operations and optimisation process, from campaign set-up through to performance improvement.
- Translating historical performance data into clear KPIs, planning inputs and optimisation recommendations.
- Acting as a trusted escalation point for technology questions, challenges and agency points of view.
- Leading and supporting offshore trafficking and analyst teams to deliver consistent, high-quality execution.
- Designing and refining processes, documentation and training to enable reliable, on-time delivery.
- Partnering with media, analytics and technology teams to develop scalable reporting, dashboards and data solutions.
- Building strong relationships with technology and measurement partners to evolve ad operations in line with client needs.
Qualifications
Skills we’re looking for:
- Solid experience across digital ad serving, tagging, measurement and associated platforms.
- Confidence working with data, including analysis and reporting using Excel or similar tools.
- Hands-on knowledge of ad servers and tag management solutions, with a quality-first mindset.
- The ability to lead teams operationally while also contributing strategic guidance as accounts evolve.
- Clear, thoughtful communication skills, with confidence engaging clients and internal stakeholders.
- Curiosity and adaptability when learning new tools, processes and technologies.
- A collaborative, solutions-focused approach to problem solving and continuous improvement.
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Additional Information
Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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