GDST (The Girls' Day School Trust)
Admissions and Marketing Officer (Marketing Lead)
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Reporting to: Head of Admissions and Marketing
Line Management: (support given by Business Support Team)
Responsible for: Admissions, Marketing, Communications
Based at: School
Grade: Grade 4 (£35,970-£48,852 dependent on qualifications and experience)
Full time, full year
Job Purpose And Summary
The Admissions and Marketing Officer (Marketing Lead) plays a key role in raising the school’s profile to attract and retain students. Leading on day-to-day marketing and communications, the postholder will create compelling, high-quality content across digital, print and school channels - bringing the school’s story to life in a way that reflects its values, identity and ambitions.
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They will focus on two key areas:
- Leading targeted marketing campaigns to attract new students
- Delivering high-quality routine communications that strengthen relationships with parents and the wider community
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All communications will be engaging and aligned with both the school’s identity and the GDST brand.
As part of a collaborative team, they will also support the admissions function - particularly during peak periods and staff absence - helping to deliver a smooth, welcoming experience for prospective families.
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