lululemon
Affiliate Marketing Manager
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Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About This Team
The Performance Marketing team sits within the EMEA Digital Marketing organisation and is responsible for defining and executing the regional strategy for guest acquisition and retention across paid digital channels. We utilise a diverse mix of channels—including Paid Media (i.e., Paid Social and Programmatic Display), Paid Search and Affiliates Marketing—to deliver elevated digital experiences, drive omni-channel sales and reach new guests across our European markets. The team partners closely with Brand, Creative, MarTech and MarSci stakeholders to optimise channel performance, diversify our media mix and enable efficient, scalable growth across the EMEA region.
A day in the life: What you’ll do
The Affiliates Marketing Manager will define and manage the EMEA Affiliates channel strategy to support the regional goals for guest acquisition and retention. You are responsible for the ongoing planning and management of the investment and optimisation strategy across Affiliates.
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- Lead the EMEA Affiliate channel strategy, from development to delivery
- Mentor and develop the Affiliates Marketing Specialist, setting clear priorities, elevating capabilities, and ensuring high-quality delivery against performance and growth objectives
- Drive ideation, channel roadmaps, and strategy across all markets in the region in line with business goals
- Design the measurement framework for Affiliates, reporting on channel performance against agreed KPIs and producing post campaign analysis and learnings for wider teams
- Evolve the Affiliate programme with an agile, test & learn approach that encourages testing of new innovative campaigns across Affiliate partners
- Proactive publisher recruitment and collaboration with the Affiliate network
- Partner outreach and quarterly publisher planning including regular newsletters to enroll partners on key campaigns or product pushes
- Regular quality control and exposure auditing across all publishers on the programme
- Partnership vetting and managing the approvals of new partnerships
- Maintain strong relationships with publishers, collaboratively identifying new opportunities and optimisations to maximise performance
- Provide channel forecasts that form a component part of the regional Sales Planning process
- Manage the channel budget, ensuring spends are aligned with forecast and vendor payments and commissions are managed efficiently
- Conduct regular competitor analysis and take appropriate actions with support from the network
- Stay up to date with the latest Affiliate marketing trends and investigate appropriate opportunities
- Cross Team collaboration with the wider PR, Digital and Brand Marketing teams
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Qualifications
- 5+ years hands on experience in Affiliate marketing, preferably within Luxury/Retail in EMEA (UK, DE, ES, FR, IE)
- Experience working with top Affiliate networks like Awin, Rakuten, CJ, etc.
- Proficient in reporting & analytics tools like Google Analytics, Power BI, etc.
- Strong organisational skills with the ability to prioritise and focus on what matters
- Strategic thinker with the ability to influence and build partner relationships
Must Haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
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