The Coca-Cola Company
AFH Commercial and Operations Lead
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Job Description Summary
The AFH Commercial & Operations Lead is the enterprise coordinator responsible for transforming and accelerating the Away From Home business in the market through a unified, insight-driven, and execution-focused system approach. This role executes the end-to-end AFH strategic agenda and ensures the Company and the bottler operate against a single, fully aligned 360 Integrated Activation (360IA) plan that drives availability, incidence, outlet penetration, equipment productivity, and profitable growth across all AFH segments. A core part of the mandate is leading commercial execution excellence, accelerating the AFH system capabilities to predictive, insight-led, and value-driven models that materially improve availability, incidence, and cooler performance. This role also leads the development of a customer segmented equipment strategy for AFH and partners with bottlers to ensure disciplined systemwide implementation. The Lead is fully accountable for owning AFH channel performance, jointly setting and governing system KBIs, and leading mitigation and acceleration actions to meet BP volume, revenue, and share targets. As the orchestrator of the AFH system reporting into the Senior Director, the Lead integrates data, analytics, and AI across planning, execution, and performance routines—driving a modern, consistent, and future-ready operating model that unlocks sustainable growth across the AFH ecosystem.
What You’ll Do for Us
Drive AFH Strategy, 360IA & System Alignment
- Input the creation of ABP and long-range AFH strategies, translating them into integrated roadmaps that connect portfolio, RGM, media, equipment, RTM, and in-outlet activation across all AFH segments.
- Lead high-impact strategic initiatives, including RTM design, recruitment channel expansion, category development, omnichannel execution, and data-driven customer planning tailored for the AFH ecosystem.
- Act as the senior system integrator and influencer, aligning GM, Marketing, RGM, Finance, Digital, bottler, and key customers behind a unified AFH growth agenda.
Drive AFH Commercial Execution Excellence
- Lead commercial execution excellence for the AFH business in the market, accelerating system capabilities to predictive, insight-led, and value-driven models to grow availability, incidence, and Coolers/10k performance.
- Lead the development of a segmented equipment (cooler, vending, fountain, and others) strategy, ensuring systemwide implementation with bottlers to maximize coverage, productivity, and outlet penetration.
- Embed RGM, financial modelling, and scenario planning into AFH decisions to optimize price pack architecture, customer profitability, and margin delivery.
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Track AFH Channel Performance & System KPIs
- Own system AFH channel performance, jointly setting and monitoring system performance KBIs and leading mitigation and acceleration actions to deliver BP volume, revenue, and share targets.
- Govern AFH performance routines, ensuring they are insight-driven, action-oriented, and forward-looking rather than reporting-led.
- Maintain a predictive view of the competitive, channel, and regulatory environment using data and insights to proactively shape system responses.
Lead Data, Digital & AI Enabled Transformation
- Embed data, analytics, and AI across the AFH operating model, improving forecasting, outlet segmentation, equipment deployment, activation effectiveness, and execution quality.
- Leverage advanced analytics and AI to identify incremental revenue, margin, and execution opportunities across brands, packs, consumption occasions, and customer types.
- Champion a test-learn-scale culture, accelerating adoption of digital tools and analytics across the Company-bottler AFH system.
Experience & Capabilities
- Strong retail channel expertise, AFH preferred, with a deep understanding of customer needs, RTM models, and execution levers. Skills developed on either the supplier or buyer side.
- Robust commercial, RGM, and financial skills, with experience using modelling and scenario planning to drive profitable, insight-led decisions.
- Proven leadership in data-, digital-, and AI-enabled transformation, embedding predictive analytics and digital tools into AFH planning, execution, and performance management.
- Demonstrated system leadership, influencing senior stakeholders across Company, bottler, and customer organizations to drive integrated end-to-end execution.
- Strategic and execution-focused leader, able to translate strategy into predictable, high-quality in-market delivery.
- Exceptional communication and stakeholder management, with strong executive presence.
- In-market experience preferred; franchise system or matrix leadership experience is beneficial
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Travel
- Up to 25%
Skills
- Business Integrations
- Business Planning
- Channel Management
- Communication
- Execution Excellence
- Market Dynamics
- Negotiation
- Revenue Growth Management
- Value Chain Economics
Location(s)
- United Kingdom
City/Cities
- London
Travel Required
- 00% - 25%
Relocation Provided
- No
Job Posting End Date
- July 29, 2026
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact.
As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.
The Coca-Cola global business system is composed of The Coca-Cola Company (TCCC), its subsidiaries, and 225 bottling partners around the world. Search jobs throughout our system.
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