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The PureGym Way
The PureGym Group is a global gym business with a community of over 700 gyms and 2 million members. At PureGym, everything we do comes back to one simple idea: helping you feel good.
We're proud of our people and have a strong focus on internal progression. Championing diversity, we are committed to providing an excellent employee experience and workplace culture. As such, we are a Disability Confident Committed employer, and offer interviews to candidates who meet the essential criteria for a role and opt-in to the scheme on their application form.
Our gyms are friendly, supportive, and judgement-free spaces where everybody can come in, work out, and leave Feeling PureGym Good. We are proud to be certified by Top Employers Institute.
See our careers page for full benefits.
We offer:
- Free nationwide gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance (x4)
- Company pension contributions
- 25 days annual leave, plus 1 personal day
- Great learning & development resources
- Enhanced maternity pay, paternity, and adoption leave
The Role
Basic Information
- Job Title: AI Enablement Specialist
- Location: London/Hybrid (Office attendance is expected 2 days a week)
- Type: Full Time
- Contract Type: 6-month fixed term contract
- Application Deadline: Sunday 5th July
Overview
AI is reshaping how PureGym operates. As one of the largest gym operators in the world, we are looking to evolve how people use gyms and manage gyms. The purpose of this role is to unlock the value of artificial intelligence (AI) across our teams, Head Office functions through to our gym floors, bridging the gap between capability and adoption.
As an AI Enablement Specialist, your job is to make AI work in practice. This includes:
- Identifying where AI can have real commercial impact
- Designing and delivering use cases with the teams that own them
- Building the knowledge, skills, and confidence across the business in using AI.
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You will work hands-on and desk-side with colleagues while also embedding a network of AI champions across the business. Additionally, you will be a key contributor to ensuring AI is used safely and responsibly, collaborating closely with Cyber Security and Infrastructure to establish appropriate guardrails.
Key Responsibilities
- Design and define AI use cases across the business, identifying impactful opportunities and building investment cases
- Taking use cases from concept to Proof of Value, collaborating with teams across functions
- Upskill colleagues at all levels—from Head Office functions to gym teams—through structured learning, coaching, and real-world support
- Build and nurture a network of AI champions embedded across the business to drive adoption in their teams
- Track and communicate the impact of AI adoption, demonstrating the evidence base for ROI across use cases
- Work with technical teams to ensure new AI tools and use cases are assessed and adopted within relevant governance frameworks
- Ensure PureGym’s AI policies and stance evolve with emerging technologies and growing adoption trends
The Person
We are looking for an ambitious individual with a genuine passion for AI and a desire to transform the way people work. The following core attributes are essential:
- Innovative and curious: Always seeking new applications for AI and better ways of working. Comfortable with prototyping ideas as much as communicating them.
- Biased towards action: Takes initiative, works hands-on, and drives measurable impact—not just making recommendations.
- Collaborative: Thrives working across teams and functions and is energised by bringing others on a journey together.
- A great communicator: Can make AI feel accessible, exciting, and relevant to any audience, from gym staff to senior leadership.
- Credible under scrutiny: Comfortable navigating governance conversations and building trust with Cyber Security and risk stakeholders.
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Qualifications & Skills
This role requires a proven track record in the following areas:
- Experience enabling others through designing and delivering training, coaching, or capability-building programmes
- Ability to own change management initiatives and deliver measurable outcomes
- A keen interest in working with AI tools, particularly large language models and generative AI applications, in a business context
- Experience translating complex or emerging technology into practical, accessible guidance for non-technical audiences
- Familiarity with technical governance, policy design, or working within Cyber Security/risk frameworks
- Strong commercial awareness to frame AI opportunities in terms of business value and measurable outcomes
PureGym’s Commitment to Diversity and Equal Opportunities
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’, and we are dedicated to promoting a diverse and inclusive place to work.
From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as the millions of gym members we serve.
Additional Notes
- Qualifications & Skills listed above represent the essential criteria, which must be met to be offered an interview under the Disability Confident Scheme. Availability of interviews may be limited depending on transaction volumes.
- Applications will be reviewed on a rolling basis, and the ad may be withdrawn at any time.
- Early application is encouraged.
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