Valsoft Corporation
AI Marketing Assistant
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About Us
We are passionate about delivering innovative cloud-based retail software and payment technology to charities, retailers, and visitor attractions across the UK, US, and Australia. Our Insight Driven platform provides real-time processing and complete end-to-end retail and payment management, helping organisations operate smoothly, enhance customer experience, and grow with confidence.
With over £1 billion in sales processed through our systems in the last year, customers trust Cybertill for reliability, security, and exceptional support. With nearly 25 years’ experience and more than 7,000 retail locations using our software, hardware, payments, services, and telecoms, we know what it takes to make a difference. We live our values every day, staying passionate, agile, supportive, and professional in everything we do.
Work somewhere where your passion and ideas come to life and, more importantly, get you noticed. Get ahead and join a team that supports you and drives you forward every day.
The Role
Our customers and their consumers deserve the best retail experience. We are looking for a creative and technically confident AI Marketing Assistant to join our growing Marketing team. In this role, you will harness the latest AI tools and technologies to accelerate content production, improve campaign performance, and help Cybertill tell its story more compellingly across digital and traditional channels. You will work closely with our Sales and Marketing leadership to embed AI-driven workflows into everyday marketing activities, supporting both the Cybertill and Kudos Software brands.
What You Will Do
- Use AI-powered tools (such as ChatGPT, Claude, Appollo & Clay, and similar platforms) to generate, refine, and optimise marketing content including blog posts, email campaigns, social media copy, case studies, and product messaging.
- Design and execute AI-assisted digital marketing campaigns across LinkedIn, Google Ads, email, and organic search, monitoring performance and adjusting targeting based on real-time data.
- Support the management and growth of the HubSpot CRM, including segmentation, nurture workflows, lead scoring, and pipeline reporting.
- Conduct AI-enhanced market research and competitor analysis to identify trends, content gaps, and new audience opportunities across the charity, retail, and visitor attraction sectors.
- Produce and edit short-form video, graphics, and multimedia content using AI creative tools (e.g. Canva AI, Adobe Firefly) aligned to brand guidelines.
- Assist in building and optimising landing pages, for AEO, GEO & SEO content, and paid search strategies with the support of AI-driven keyword and content tools.
- Collaborate with the Product and Customer Success teams to create customer-facing communications, product release notes, and onboarding materials.
- Track, analyse, and report on marketing KPIs including MQL generation, email open rates, social engagement, and campaign ROI, using dashboards in HubSpot and Google Analytics.
- Stay current with developments in AI marketing technology, proactively identifying new tools and approaches that could improve the team’s output and efficiency.
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Who We Are Looking For
- A genuine enthusiasm for AI technology and its practical application in a marketing context, you will have already experimented with AI tools in a professional or personal capacity.
- Strong copywriting and editorial instincts; you can take AI-generated output and shape it into polished, on-brand content that resonates with a B2B audience.
- Familiarity with marketing automation platforms, ideally HubSpot, including workflow creation, contact management, and reporting.
- A data-driven mindset — comfortable setting up tracking, interpreting analytics, and making recommendations based on performance metrics.
- Experience with social media management tools and an understanding of how to build brand presence on LinkedIn and other relevant channels for a B2B technology business.
- Good project management skills with the ability to manage multiple campaigns and deadlines simultaneously in a fast-moving environment.
- A collaborative, team-first attitude with clear and confident communication skills, both written and verbal.
- Comfortable working across two distinct brands adapting tone and messaging appropriately for each audience.
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Other Skills We Need
It isn’t just about what you know, it is just as important to us about how you do it.
You will be:
- Results focused
- Team focused
- Accountable
- Service orientated
- Innovative & Passionate
- An excellent communicator both internally and externally
- Focused on the importance of a good user experience, and a customer-centric ethos
Your Qualifications / Experience
- A degree (or equivalent experience) in Marketing, Communications, Business, or a related discipline.
- Experience in a marketing role, with demonstrable use of AI tools to improve output or efficiency.
- Hands-on experience with HubSpot and marketing automation platforms.
- Familiarity with Google Analytics 4, Google Ads, or LinkedIn Campaign Manager is advantageous.
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