MCG Talent
AI Search Optimisation (AEO) Lead (Remote)
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Applied AEO Lead – Generative Search & AI Discovery
Our client is creating a new, high-accountability role to build and prove Answer Engine Optimisation (AEO) as a real inbound growth channel. This role will design and implement an AEO strategy that materially increases qualified inbound enquiries generated via AI answer engines.
What You’ll Do
- Design an end-to-end AEO strategy aligned to how modern LLMs ingest, interpret, and surface answers
- Diagnose why strong SEO visibility isn’t translating into AI recommendations — and fix it
- Audit and implement hands-on technical changes across:
- Structured data & schema
- Entity optimisation & knowledge graphs
- Machine-readable FAQs and credibility signals
- Define AEO-specific metrics and attribution models
- Prove impact through measurable AI-originated inbound leads
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Who This Is For
- 5–10 years’ experience in technical SEO, search architecture, applied AI, data engineering, or similar
- Deep understanding of how AI models source, weight, and recommend information
- Strong technical literacy (schemas, entities, APIs, machine-readable content)
- Commercial, outcome-driven mindset
- Comfortable operating under pressure with clear performance expectations
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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