RSM UK Deal Services
AI Transformation Leader
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As one of the world's largest networks of audit, tax and consulting firms, RSM delivers big ideas and premium service to help middle-market businesses thrive.
We are a fast-growing firm with big ambitions -- we have a clear goal to become the premium adviser to the middle market, globally. This vision touches everything we do, motivating and inspiring us to become better every day. If you are looking for a firm where you can build a future and make an impact, then RSM is the place for you.
At RSM, our consulting team brings together diverse advisory experts to deliver our six core solutions: business transformation, forensic, deal services, restructuring, finance function support, and risk and governance.
Our solutions are designed to address the unique needs, challenges, and opportunities our clients face as they strive to achieve their aspirations and organisational goals. Whether it’s supporting global expansion, developing acquisition strategies, facilitating private equity investments, or collaborating with boards to manage risk and governance, our consulting experts work as one cohesive team. We prioritise simplicity, providing data-driven insights, value-added assurance, and high-quality execution to empower our clients in building sustainable, future-fit businesses.
RSM is building the next generation of AI-enabled consulting services for the market. As AI reshapes industries, operating models and value chains, we are expanding our market-facing AI capability to help clients redesign how they operate, compete and grow.
We are seeking a leader of AI Go-To-Market & Growth to lead the commercialisation, positioning and scaling of AI-enabled consulting propositions across our Consulting service line.
This is a revenue-facing, externally focused leadership role accountable for building pipeline, increasing win rates and scaling AI-led advisory services.
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This role will define and execute the AI go-to-market strategy for Consulting, ensuring AI is embedded into client propositions, sector plays and revenue growth plans.
This Role Owns
- AI proposition development
- Market positioning and thought leadership
- Sector-specific AI offerings
- Strategic pursuits and major bids
- Revenue growth targets linked to AI services
The role works closely with Consulting leadership; sector leads and alliance partners to drive measurable commercial outcomes.
Key Responsibilities
AI Go-To-Market Strategy
- Define the AI GTM strategy across Consulting
- Identify priority industries, use cases and monetisation pathways
- Translate AI capabilities into client-ready propositions
- Develop AI-led sector plays aligned to market demand
AI Proposition Development
- Build scalable, repeatable AI-enabled consulting offerings
- Package accelerators, diagnostics and frameworks into market-ready solutions
- Define pricing and commercial models for AI-enabled services
- Ensure propositions are differentiated, outcome-led and commercially viable
Target Operating Model Advisory
- Develop AI-enabled Target Operating Model propositions for clients
- Help clients redesign workforce, process and governance models in an AI-enabled world
- Shape end-to-end transformation offerings that combine AI, automation and organisational redesign
- Integrate AI into broader digital transformation and restructuring propositions
Market Positioning & Thought Leadership
- Position RSM as a leader in AI-enabled middle-market consulting
- Lead AI-focused thought leadership, market campaigns and industry engagement
- Represent the firm in client forums, conferences and media
- Track competitor positioning and evolving AI market trends
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Alliances & Ecosystem
- Build joint go-to-market plays with technology alliance partners
- Co-create AI propositions with strategic ecosystem partners
- Leverage partner capabilities to accelerate pipeline and credibility
Revenue & Pipeline Ownership
- Set and own AI-related revenue growth targets
- Support strategic pursuits with AI-led value propositions
- Increase win rates through differentiated AI positioning
- Partner with other areas of Consulting to embed AI into major client opportunities
Success Measures
- AI-attributed revenue growth
- Pipeline value generated from AI-led propositions
- Win rate uplift in AI-enabled pursuits
- Growth of AI-enabled sector offerings
- Market recognition and thought leadership impact
Skills And Experience
- Proven track record leading AI or digital go-to-market strategy in consulting
- Experience owning revenue growth or P&L targets
- Strong understanding of AI use cases across middle-market sectors
- Experience developing AI-enabled Target Operating Models
- Ability to translate technical capability into commercially compelling propositions
- Executive-level stakeholder engagement and pursuit leadership
Diversity and Inclusion at RSM
At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work. Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our client's needs. Diverse teams bring a broader range of ideas and insights to work. That's why we're working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.
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