Learning Resources (UK)
Amazon Growth Lead
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Learning Resources UK – Amazon Growth Lead
✨ About Learning Resources
Learning Resources is the go-to brand for award-winning toys, games, and learning aids for children aged 2–12. Root in a mission to empower play-based learning, our products foster positive growth and development.
Since its founding in Kings Lynn, Norfolk (1994), Learning Resources Ltd. has grown to serve markets across Europe, the Middle East, Africa, and India. Backed by a US-based family-owned parent company (Learning Resources Inc.), we combine global expertise with local creativity.
### Your Mission: Drive Amazon Growth
As an Amazon Growth Lead, you’ll deliver scalable results by:
- Crafting high-converting copy to boost visibility and conversions.
- Designing data-backed strategies to expand our brand’s footprint across Amazon territories.
- Collaborating with cross-functional teams to exceed revenue targets, supercharge campaigns, and secure our place as a future bestselling brand.
Led by the Growth Manager and Head of Department, you’ll drive change by leveraging insights, optimising performance, and executing ambitious product launches.
### What You’ll Do Daily
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Drive Sales Growth Execute tactical, evidence-led initiatives to increase revenue and expand our customer base across Amazon marketplaces.
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Amazon SEO & Content Optimisation
- Write keyword-rich product descriptions and enhanced brand content to enhance organic search placement and convert clicks into sales.
- Partner with marketing to create high-impact visual and textual campaigns aligned with Amazon’s algorithm.
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Product Launches
- Forecast sales potential for New Products (NPD).
- Work cross-functionally to shape go-to-market strategies, secure initial inventory orders, and ensure rapid traction post-launch.
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Amazon Vine Programme Management Enrol products to garner high-quality Amazon Vine reviews, building brand credibility through authentic customer feedback.
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Promotional Strategy & Execution Plan and execute high-impact Amazon Tier 1 campaigns (e.g., Prime Day, Black Friday) to maximize visibility and win-share.
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Data-Driven Decision Making Analyse performance metrics (conversion rates, sales velocity, trends, customer behaviour) to identify white spaces and refine strategies.
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Advertising Collaboration Work closely with our Advertising Manager to optimise sponsored products and demand side platforms for maximum return.
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Competitor & Market Analysis Stay ahead of industry changes, monitor competitors, and use insights to fine-tune positioning and outmanoeuvre the competition.
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Amazon Trend & Policy Monitoring Track the evolving Amazon ecosystem (new features, algorithm changes, vendor policies) to capitalise on emerging opportunities.
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Cross-Functional Coordination Ensure seamless collaboration with teams across Demand Planning, Amazon Operations, Marketing, and Sales to maintain:
- Optimal inventory availability.
- Aligned promotional timings.
- Strategic product positioning.
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Amazon Account Health Proactively resolve issues, resolve case backlogs, and partner with the Amazon Growth Manager to minimise disruptions that could impact business performance.
### What Success Looks Like
Success in this role is measured by tangible impact:
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- Higher organic visibility → more traffic and conversions.
- Publicity product launches achieve bestseller status within 12 months.
- Promotions consistently boost sales without compromising margins.
- Data insights drive innovative strategies that outperform competitors.
- 360° improvement in:
- Customer reviews and ratings.
- Engagement metrics.
- Sales growth surpassing category trends and internal targets.
### What You Bring to the Table
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A Strategic Mindset: You excel at data-driven decision-making to identify growth opportunities and craft roadmaps to success.
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Creative Hustler (with or without experience in Amazon):
- Attractive storyteller with superb content creation skills.
- Deep understanding of Amazon’s algorithm, conversion psychology, and best practices—(no prior experience required!).
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Results-Focused: You thrill to:
- Testing, learning, unconventional ideas.
- Ace execution against objectives and metrics.
- Closing in on competitive gaps to secure market share.
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Fast-Paced Personality: You’re comfortable in an environment where speed, experimentation, and agility are the norms.
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Cross-Functional Tough Grit: Bringing products to life and managing stakeholder alignment across teams without losing energy.
### The Basics
- Location flexible (e.g., hybrid or office-based in the UK).
- Familiarity with Amazon Seller Central, keywords, SEO, PPC advertising is a bonus but not mandatory.
- Open to partnering with internal teams to do the heavy lifting. No solitary sitting required!
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