Amazon
Amazon Now, Senior Marketing Manager, EU Prime & Marketing
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Description
Are you excited by the challenge of building something from the ground up? Ready to take a new service from launch to scale to delight millions of customers? Do you thrive when there isn’t a marketing playbook and you’re trusted to create one?
We are seeking a Senior Marketing Manager to join the EU Prime & Marketing Go-To-Market team to lead Marketing efforts to launch and scale the newly launched ‘Amazon Now’ service, working in close collaboration with the Quick Commerce business team.
The ideal candidate has proven track record in defining marketing strategy and positioning for a service or product, preferably in the retail and/or e-commerce field and implementing the marketing playbook and activity across Owned & Operated and Paid Media channels.
Key job responsibilities
Develop the Go-To-Market strategy and playbook for Amazon Now launch & scale. Define the marketing positioning and Brand book, establishing a creative framework and working model with creative team/agency. Deploy our Paid Media strategy in collaboration with Paid Channel teams and design experiments with relevant teams. Collaborate with Business and Operations teams on improving traffic and conversion (deep dive into traffic metrics, suggest CX improvements, align on promotional activity to enhance traffic and conversion). Lead the team to execute the end-to-end Integrated Marketing campaigns. Drive leadership reviews. Work closely with Global teams to leverage synergies and learnings. Inspect measurement to track success metrics and optimize performance.
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Basic Qualifications
Experience in defining marketing strategy and positioning for a service or product, preferably in the retail and/or e-commerce field. Experience implementing the marketing playbook and activity across Owned & Operated as well as Paid Media channels. Experience building, executing and scaling cross-functional marketing programs. Experience using data and metrics to measure impact and determine improvements. Experience presenting metrics and progress to goal to senior leadership.
Preferred Qualifications
Experience in retail / Quick commerce field.
About The Team
You will join the EU Go-To-Market team, a dynamic group focused on accelerating the EU Amazon customer growth by driving Marketing for product launches and strategic projects. Our team is responsible for successfully launching and growing products, benefits or new feature across marketplaces.
Basic Qualifications
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience leading go-to-market for consumer software or hardware product launches Experience in marketing or marketing research Experience using data and metrics to measure impact and determine improvements Experience presenting metrics and progress to goal to senior leadership
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Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Company - Amazon UK Services Ltd.
Job ID: A10407947
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