F&F Stores Ltd
Amazon PPC Executive
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Amazon PPC Executive
About Us
Located in Milton Keynes, F&F Stores is a rapidly expanding E-commerce business that thrives on bringing licensed products from beloved brands like Disney, Marvel, Minecraft and iconic football clubs directly to your doorstep.
Our high-quality products include a wide range for the whole family, from toys and fashion to home accessories and beauty items, found on popular E-commerce marketplaces and our own e-commerce website.
Location: Office-based, in Milton Keynes Contract: Full-time, Permanent Salary: Up to £32,000 Working hours: 40 hours/week Our LinkedIn: https://www.linkedin.com/company/f-and-f-stores-ltd
Role Overview:
If you are a proactive and skilled Amazon PPC Executive looking for a challenging role within a dynamic business, we want to hear from you!
This role would suit a marketing professional with 3 years of industry experience and a genuine passion for Digital Marketing and Pay Per Click. We need a hardworking and confident candidate with excellent communication ready to jump in and contribute to success! The Amazon PPC Executive requires a combination of technical expertise, analytical skills, and strong communication and collaboration abilities.
The Amazon PPC Executive is responsible for managing and optimising Amazon advertising campaigns to drive traffic and sales for a specific product or brand.
Key Duties:
Keyword research: Conducting keyword research to identify relevant and high-traffic keywords to target in ad campaigns. Campaign creation: Creating and launching PPC campaigns on Amazon using tools such as Amazon Advertising Console. Ad copywriting: Writing compelling ad copy that accurately represents the product and entices customers to click on the ad. Bid management: Monitoring and adjusting bids to ensure that campaigns are performing optimally while staying within budget. Campaign optimization: Analysing campaign data and making adjustments to improve performance, such as adjusting targeting, ad placement, and ad copy. Reporting and analysis: Analysing performance data to identify trends and opportunities for improvement and communicating results with the assigned team and managers. A/B testing: Conducting A/B tests to determine the most effective ad copy, keywords, and targeting strategies. Budget management: Managing advertising budgets to ensure that spending is aligned with business goals and objectives. Competitive analysis: Analysing competitor advertising campaigns to identify areas of opportunity and competitive threats. Staying up-to-date with industry trends, new advertising formats, and changes to Amazon's advertising platform.
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Required Skills:
PPC advertising expertise: A deep understanding of pay-per-click advertising principles and best practices, as well as experience managing PPC campaigns on Amazon or other platforms. Data analysis and reporting: Strong analytical skills to analyse campaign performance data and produce reports that clearly communicate results and insights. Keyword research: Knowledge of keyword research tools and techniques to identify relevant and high-traffic keywords for targeting in ad campaigns. Ad copywriting: Ability to write compelling and effective ad copy that accurately represents the product and entices customers to click on the ad. Bid management: Experience managing bid strategies and budgets to ensure optimal performance of advertising campaigns while staying within budget. Campaign optimization: Ability to analyse campaign data and make adjustments to improve performance, such as adjusting targeting, ad placement, and ad copy. Communication and collaboration: Strong communication and collaboration skills to work effectively across the business, such as marketing, sales, and other product teams. Attention to detail: Ability to pay close attention to detail and ensure that campaigns are set up and managed correctly to maximise their impact. Continuous learning: A willingness to stay up-to-date with industry trends, new advertising formats, and changes to Amazon's advertising platform
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Benefits:
Casual dress On-site parking Regular social events including summer & end of year parties. Spontaneous employee well-being treats Vouchers at Christmas to shop with F&F Staff Purchases NEST Pension Private medical insurance with Vitality health with various benefits including discounts on a gym membership.
Job Type: Permanent
Benefits:
Canteen Company events Employee discount Free parking On-site parking Private medical insurance
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