PetLabCo.
Amazon PPC Lead, Marketplaces (Hybrid - London)
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PPC Lead, Marketplaces
Location: London (Hybrid – three days a week in our central London office near Tower Hill)
Reports to: Head of Marketplace
Type: Permanent, Full-time
About PetLabCo
PetLabCo is the world leader in DTC pet supplements with a 9-figure revenue, profitable and rapidly growing with ambitious plans for global expansion. We have a loyal community of loving pet parents and over 5 million happy dogs whose lives have been positively impacted by our innovative products.
Our team is vibrant, fast-moving, and customer-driven, where high-performers are valued and rewarded. This is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.
Amazon is one of our most important growth engines. We’re looking for a senior, hands-on Amazon Ads specialist to own paid media across our marketplace channels, starting with Amazon and expanding across Walmart, Chewy, and other platforms over time.
This is a senior role. You will own strategy and execution across Sponsored Products, Sponsored Brands, Sponsored Display, and potentially DSP, working closely with Marketplace, Retail, Creative, Brand, and Analytics teams.
The Role
As PPC Lead, Marketplaces, you will own all paid media activity across our marketplace channels, with Amazon Ads as your primary platform. You’ll be the strategic and hands-on driver of how we plan, execute, optimise, and scale paid investment on:
- Amazon (Sponsored Products, Sponsored Brands, Sponsored Display)
- Walmart and Chewy (as our footprint scales)
This is an individual contributor role for a senior, hands-on operator. You’ll work cross-functionally with Brand, Creative, Retail, and Analytics teams, and be trusted to set the agenda for marketplace paid media at PetLabCo.
Key Responsibilities
Strategy & Planning
- Own the paid media strategy for Amazon and other marketplaces, aligned with category, brand, and revenue targets.
- Build and manage budgets, forecasts, and channel mix across:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- (Potentially) Amazon DSP
- Define KPIs (ROAS, TACoS, NTB%, share of voice, incrementality) and the operating cadence used to track them.
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Campaign Management & Optimisation
- Plan, launch, and continuously optimise PPC campaigns across our full Amazon catalogue—keyword strategy, bid management, targeting, dayparting, placements.
- Run a structured experimentation roadmap (A/B tests on creative, bidding, targeting, landing pages) and convert learnings into scaled wins.
- Partner with the Retail team on listing quality, pricing, promotions, and inventory health to maximise paid efficiency.
Creative & Content
- Brief, review, and iterate on paid creative—Sponsored Brands video, Stores, A+ content, DSP display—in partnership with our in-house Creative team.
- Translate performance data into clear creative learnings and feed them back into the testing roadmap.
Reporting & Insight
- Build and maintain reporting that tells a clear story—where investment is working, where it isn’t, and what we should do about it.
- Surface insights to senior leadership weekly and connect marketplace performance back to the wider growth picture.
Cross-Channel Collaboration
- Work closely with DTC paid media, retention, and brand to ensure marketplace investment is coordinated with full-funnel growth, not siloed.
- Be a credible internal voice on Amazon, including for:
- New launches
- Regional expansion
- Category growth
What We’re Looking For
This is a senior role and we’re looking for 5+ years of relevant experience. Specifically, you’ll likely have:
✅ Demonstrable ownership of significant Amazon Ads budgets at scale, ideally in a:
- High-growth consumer brand
- Top-tier agency
✅ Deep, hands-on expertise across:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Comfort with Amazon DSP is strongly preferred
✅ A strong track record of moving the metrics that matter—ROAS, TACoS, profitability, share of voice—not just managing campaigns to brief.
✅ Experience briefing and iterating on creative, and a clear point of view on what good marketplace creative looks like.
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✅ Fluency in:
- Performance reporting and analytics
- Amazon Ads Console
- Seller/Vendor Central
- BI tools (Looker, Tableau, or similar)
- SQL (a plus, not required)
✅ Self-starter mindset—you can set the strategy, do the work, and bring others with you without needing a team underneath you.
✅ Strong commercial instincts—you understand:
- Margin
- Contribution
- How paid media integrates into a P&L
✅ Exposure to:
- Full-funnel and omnichannel growth
- Paid social, paid search
- Retail media networks (Walmart Connect, Instacart, Target Roundel, etc.)
- CTV
- Affiliate marketing
Nice to Have
🔹 Experience with international marketplace expansion (EU, CA, US). 🔹 Background in pet, health & wellness, beauty, or supplements categories. 🔹 Familiarity with incrementality testing and MMM/attribution methodologies.
Benefits
✔ Private Health Care through Vitality
✔ Generous Annual Leave – 28 days + public and bank holidays
✔ Help@Hand – Employee Assistance Programme
✔ Royal London Pension Scheme – Employer contribution of 5%
✔ Enhanced Maternity / Paternity / Adoption Leave
✔ Nursery Salary Sacrifice Scheme
✔ Generous Learning & Development Budget
✔ Puppy Therapy – Annual oxytocin boost in partnership with Paws in Work
✔ Free breakfast, fruits & snacks – Refuel in the office
✔ Dogs welcome!
✔ Life Assurance – 4x basic salary tax-free lump sum for beneficiaries
✔ Discount Vouchers & Gym Memberships via WellHub
✔ Electric Vehicle Scheme – Save 30-40% on EV costs
✔ Give Back Day – Extra day off + £50 charity donation
✔ Health Cash Benefit – Bronze package for health-related expenses
Diversity & Inclusion Statement
PetLabCo is an equal opportunity employer committed to diversity and inclusion. We encourage applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.
We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds.** Come join the family and see for yourself!**
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