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Company Description
At Digitas, we harness the power of connection to make positive impact every day. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas, and expertise in innovative and exciting ways.
We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media.
Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
Digitas. Experience the power of connection.
Our Commitment
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
Overview
Media Data Analyst
We are hiring a Media Data Analyst to join the Data & Analytics team at Digitas. In this role, you’ll help turn media campaign data into clear insight, stronger decisions, and measurable value for clients. You’ll work across media performance, reporting, experimentation, and automation, with the opportunity to explore how AI and measurement approaches can improve the way teams plan, optimize, and tell stories with data. This is a great opportunity for someone who enjoys connecting technical detail with practical recommendations that help brands grow.
Responsibilities
What you'll be doing:
- Analyse campaign performance across media platforms, helping teams understand what is working, where performance can improve, and how activity is tracking against key KPIs.
- Turn data into useful insight by identifying trends, audience behaviours, optimization opportunities, and the reasons behind performance changes.
- Support measurement thinking across areas such as MMM, MTA, and incrementality, helping shape how planning, buying, and reporting are evaluated.
- Build and improve reporting outputs, including Power BI dashboards and regional reporting, so internal teams and clients can make decisions with confidence.
- Use automation to make data processes more reliable and efficient, including extraction, transformation, and reporting workflows.
- Translate analysis into clear recommendations for media planning, campaign optimization, targeting, and budget decisions.
- Collaborate with planners, strategists, account teams, and clients to define measurement frameworks, collect the right data, and shape compelling data narratives.
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Qualifications
Skills we're looking for:
- Experience in a data analysis role, ideally connected to media, advertising, marketing, or campaign performance.
- A good understanding of media terminology and performance metrics, such as CTR, conversion rate, viewability, attribution, paid search, paid social, display, video, or CTV.
- Confidence working with measurement approaches such as MMM, MTA, or incrementality, and an ability to adapt frameworks for different client needs.
- Practical technical skills for data extraction, manipulation, and automation, with Python experience particularly useful.
- Experience using data visualization or reporting tools such as Power BI, Tableau, Looker Studio, or similar platforms.
- Curiosity about media analytics, AI, and new ways to improve insight, automation, and decision-making.
- Clear communication skills, with the ability to explain technical findings in an accessible way and create data stories that support action.
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Additional Information
Digitas offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Digitas, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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