Agoda
Analyst/Senior Analyst, Meta Search Engine Marketing (Bangkok Based, Relocation provided)
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Performance Marketing Analyst – Technical (Data-Driven Marketing)
About Agoda
At Agoda, we bridge the world through travel. Founded in 2005 by two travel-passionate entrepreneurs, we make exploration accessible to everyone—connecting people to millions of hotels, flights, and experiences worldwide. Today, part of Booking Holdings [NASDAQ: BKNG], we employ over 7,000+ people across 90 countries, using data and technology as our driving force for creativity and innovation.
Life at Agoda fluctuates daily—embrace the change and help build travel for the world. If you’re ready to embark on the best professional journey, join us.
The Performance Marketing Team
The Performance Marketing Team at Agoda is a global leader in data-driven online marketing. Specialising in at-scale programs, they boost customer lifetime value through measurable campaigns and channels, blending:
- Top-tier analysts & marketing strategists
- Cutting-edge data scientists & engineers
- A culture that thrives on data, experimentation, and innovation
The team fosters continuous learning—collaborating with experts worldwide to refine skills through real-world challenges.
In This Role, You’ll:
You’ll drive high-impact, scalable marketing programs, leveraging both analytical skills and hands-on experimentation.
Search Engineering
- Test and refine text ads, bidding strategies, and campaign structures across:
- Google, Bing, Baidu, Naver, and emerging search platforms
- Adapt to new product features and roll out successful test innovations at scale
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Display & Social Optimization
- Experiment with managed campaigns on:
- Facebook Ads, Google Display, Twitter/X Ads, Instagram, and others
- Conduct A/B testing, audience segmentation, and deep analytics to optimize performance
Data Modeling & Automation
- Work with massive datasets to develop predictive models and optimization dashboards
- Build custom analytics tools (dashboarding, automation scripting) for stakeholder use
- Collaborate with product, engineering, and operations to implement recommendations
You’ll Succeed If You:
Core Requirements
- Bachelor’s degree (or higher) in a quantitative field (computer science, mathematics, engineering, or science), from a top-tier university
- Native/fluent English proficiency
- 2+ years’ experience in:
- Top-tier management consulting
- investment banking
- private equity
- strategy or business operations roles at a fast-growing tech company
- Exposure to one+ of the following data tools/databases:
- SAS, R, SPSS, Python, VBA, SQL
- Strong numerical reasoning skills
- Advanced Excel proficiency (pivot tables, complex functions, automation)
- Intellectual curiosity with a hunger for learning from data
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Nice-to-Have
- Prior experience in digital marketing (paid ads, attribution, UX testing, game theory applications)
- Academic research experience (ML/AI, optimization techniques, real-world experiment design)
Where You Could Work
Agoda’s Performance Marketing Technical role is available in major global hubs, including: (Options noted below)
Discover More About Agoda
Explore how to join our mission—visit Agoda Careers Speculative candidates: Please review hiring guidelines before interviews.
Officer Notice: Employment fairness at Agoda
We are an Equal Opportunity Employer. All employment decisions (including hiring) are we make based on merit and qualifications alone, ensuring compliance with diverse criteria such as:
→ Sex, age, race, color, national origin → Religion, marital status, pregnancy → Sexual orientation, gender identity, disability → Citizenship, military/veteran status
Agoda respects all incoming applications but reserves the right to rank them against our current open roles and may not immediately pursue speculative submissions.
We collect applications to consider for future roles—you can inquire via email privacy policy.
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