Silverdrum
Analytics Associate Director (Marketing Measurement) - Media Agency
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Analytics Associate Director (Marketing Measurement)
London | Hybrid (3 days per week) | Up to £68,000 + benefits
Looking to move beyond reporting and into true marketing effectiveness? This is an opportunity to join a global media agency, partnering with one of the world's leading travel and holiday rental brands to shape how marketing performance is measured across the full customer journey.
You'll sit at the centre of campaign measurement, working across brand and performance activity to turn complex data into clear commercial recommendations. This is not an MMM modelling role. Instead, you'll be interpreting outputs, leading measurement strategy and helping senior stakeholders understand what is driving business impact.
Candidates should come from a broad marketing measurement background and have significant experience with brand uplift and conversion studies to be considered.
Why this role stands out
- Join an award-winning global analytics team at the forefront of marketing measurement
- Work across a flagship international travel and holiday rentals client with significant media investment
- Influence how campaigns are measured across Brand Lift, Conversion Lift, Campaign Analytics and MMM
- Highly consultative role with regular exposure to senior client stakeholders
- Access leading measurement tools, cloud technologies and a global analytics community with excellent career progression
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The role
- Lead campaign measurement strategies across multiple digital media channels
- Deliver insightful campaign analysis and recommendations that improve marketing effectiveness
- Interpret outputs from MMM, Brand Lift and Conversion Lift studies to influence future investment decisions
- Build robust testing frameworks and measurement plans across brand and performance campaigns
- Manage relationships with clients, media teams and third-party measurement partners
- Present complex analytical findings in a clear, commercial and engaging way
- Help evolve measurement frameworks and best practice across the wider analytics function
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Skills & experience
- Experience within media analytics, marketing science or campaign measurement, ideally in a media agency
- Strong understanding of campaign effectiveness methodologies including Brand Lift, Conversion Lift, incrementality testing and campaign analytics
- Exposure to MMM with the ability to interpret and communicate modelling outputs, rather than build models yourself
- Confident presenting insights and influencing senior stakeholders
- Strong analytical mindset with knowledge of statistics and experimental design
- Experience using SQL plus either Python or R would be advantageous
- Comfortable managing multiple projects across cross-functional teams in a fast-paced environment
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