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Analytics Manager
Analytics Manager (Hybrid – London or Nottingham-based)
About the Role
We’re recruiting an Analytics Manager to join our BMG team, partnering with Boots on a 12-month fixed-term contract. This role focuses on shaping and evolving BMG’s insight and measurement proposition, leveraging Boots’ first-party Advantage Card data to deliver actionable, standout analytics that drives incremental growth for Boots and its brand partners.
If you thrive on variety, fast-paced environments, and embracing change with energy, this could be the role for you.
Why SMG?
At SMG, we hire for the future—fast-moving, ever-evolving, and built with growth in mind.
✅ We seek curious, ambitious talent—people who want to specialise and collaborate across teams, bringing fresh perspectives every day.
🌍 Our culture is built on honesty, hunger, and a fearless mindset (plus the occasional laughter). If you stay hungry, stay foolish, and have fun, you’ll fit right in.
Equity, diversity, and inclusion are at our core. We empower bold contributors, fostering a workplace where everyone feels inspired to grow.
🏆 Ranked #1 Best Marketing & Media Agency and World-Class accredited by Best Companies.
Benefits
- 10% discretionary bonus
- £1,800 yearly Wellbeing Fund (on top of salary)
- Free Headspace membership
- £500 Learning Fund (annual)
- 4 extra Wellbeing Days per year
- 4pm finishes on Fridays
- Flexible & hybrid working
- View all benefits here
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Are We What You’re Looking For?
At SMG, we move fast, adapt quickly, and challenge each other—perfect for those who love the thrill of innovation and enjoy building something great within a values-driven team.
This role isn’t for everyone, but if you thrive in change, we’d love to hear from you!
A Little About You
You’ll bring:
- Strong experience in marketing effectiveness and advanced analytics (forecasting, regression analysis, segmentation, machine learning)
- Confidence in handling customer-level, first-party data at scale
- Storytelling talent—translating complex insights into clear, compelling narratives for non-technical stakeholders
- A forward-thinking mindset, with a passion for innovating measurement approaches
- Strong organisation skills, juggling complex projects and multiple stakeholder groups
- Proven people leadership—able to motivate, mentor, and develop high-performing data science teams
- Understanding of data pipelines & warehouse environments, collaborating closely with data engineers/platform teams
- Familiarity with digital measurement tools (e.g., Google Analytics, Criteo)
Don’t worry—we’re not looking for an exact checklist! If you believe you’d flourish here, your unique perspective is valuable.
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What You’ll Be Doing
Expect dynamic, ever-changing days:
🔸 Managing & growing a data science team, setting high delivery standards while raising the benchmark
🔸 Driving advanced analytics using Boots’ Advantage Card data (predictive modelling, causal analysis, optimisation strategies)
🔸 Ownership of roadmaps, learning agendas, & innovation plans, proving how advanced analytics unlocks growth & competitive edges
🔸 Critical oversight of advanced insight delivery across campaign effectiveness, omnichannel measurement, and customer-level analysis
🔸 Acting as a senior analytics adviser to clients, guiding objectives, measurement challenges, and insight-driven opportunities
🔸 Developing new metrics & solutions to deepen client value in existing and emerging channels
Our Values
- Stay honest.
- Stay hungry.
- Stay foolish.
- Have fun.
🔗 Explore what these values mean to us here
Useful Links Before Applying
Still curious? We’ll send a confirmation email—check your spam if it’s missing. Need help? 📧 Email: careers@smg.team
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