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Analytics Manager
Advanced Analytics Manager
Location: Nottingham (hybrid), possible London base Salary: From £53,000+ with a 10% discretionary bonus
About the Role
We’re seeking an Advanced Analytics Manager to join our Boots Media Group (BMG) team.
In this role, you will:
- Develop BMG’s insight and measurement proposition using Boots’ first-party data
- Unlock smarter, more actionable analytics for Boots and its brand partners
- Shape the future of BMG IQ while driving innovation in:
- Measurement
- AI
- Automation
- Customer-level insights
- Deliver meaningful commercial impact
This role is perfect for someone who:
- Loves variety
- Thrives in fast-paced environments
- Embrace change with energy
About the Company: SMG
At SMG, we believe in hiring for the future—so whether you’re a specialist or versed across teams, we look for brilliant, curious, ambitious minds ready to grow with us.
Our culture prizes:
- Honesty
- Ambition
- Willingness to learn (and have fun!)
- Ownership of personal development
We foster equity and inclusion, ensuring everyone feels empowered to innovate together—this isn’t just job-filling; it’s building the future of media.
Perks
| Benefit | per year |
|---|---|
| Bonus | 10% discretionary |
| Wellbeing Fund | £1,800 (on top of salary) |
| Headspace Subscription | Complimentary |
| Learning Fund | £500 for professional development |
| Wellbeing Days | 4 extra days off |
| Friday Finish | Office closes at 4pm |
| Flexibility | Hybrid working |
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Are We What You’re Looking For?
Yes, if you thrive in fast, adaptable, and collaborative environments—and enjoy:
- The buzz of change
- Building something better
- Working with a close-knit, values-driven team
This role isn’t for everyone—but if it’s you, we’d love to meet you!
In Your Toolkit
You’ll need a mix of expertise:
- Deep knowledge of how customer-level data (behavioral and transactional) fuels insight and optimises media performance
- Statistical modelling + advanced analytics mastery (with AI applications); confidence to guide or review technical work without coding deeply yourself
- Technical leadership: Direct premise and complex technical projects while maintaining accountability, documentation, and high-quality delivery
- Communication skills: Bridge analytics into clear, compelling narratives for non-technical stakeholders
- Bonus: Experience with Google Analytics, Criteo, or similar; familiarity with data pipelines and data warehouses
- Growth mindset: "Don’t meet every requirement?" We’d still love to hear from you if you believe your perspective could fit.
You’ll Shine in These Responsibilities
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Your work will blend strategy, analysis, and collaboration:
Business Strategy & Leadership
- Build BMG’s data roadmap– Explore Boots’ full potential in customer-level data
- Move beyond "reactive" solutions → innovate new retail media approaches
- Align plans with senior stakeholders (across Boots and BMG) to show how data drives commercial growth and competitive advantage
Technical & Methodological Drive
- Advance AI and automation in workflows—boost methodological depth and operational speed
- Challenging frameworks: Push assumptions, ask "So what?" (not just "How?")
- Develop new metrics; help clients leverage strategic value from campaigns and channels
Cross-team & Leadership Collaboration
- Partner with:
- Boots Leadership
- Boots CMA
- BMG Client & Innovation teams
- SMG Data Ops
- Scope and deliver new data-driven solutions
Our Values
"Stay honest. Stay hungry. Stay foolish. Have fun."
^[Watch how we live this every day.](Find the SMG company video page)*
Taking the Next Step?
Got questions? Check our FAQs or explore our departments here.
Not answered yet? Tell us: careers@smg.team
Want to know more about retention policies? View the full data retention policy here.
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