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Area Sales Manager

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About the Role
We are a well-established business in the compact and sustainable lifting industry. We need a proactive, autonomous Area Sales Manager, ideally based in the Midlands or South of the UK with experience in construction, heavy plant, or lifting to help us continue our growth plans.
Basic Salary
- Up to GBP 55,000
Benefits
- Bonus / Commission: Circa GBP 7,500 year 1 but uncapped
- Pension
- 25 Days Holiday + Stats
- Healthcare after probation
- DIS
Location
- Field based, occasional visits to our head office in the Southwest
- Commutable Locations: Bristol, Birmingham, Cheltenham, Gloucester, Watford, Milton Keynes, Northampton, Rugby, Coventry, Leicester, Bedford, Guildford, Slough, Newbury, Swindon
Job Description
As our Area Sales Manager, your key responsibility is to grow our business in the UK.
- Reporting directly to the Operations Director, you will form a crucial part of our current sales team.
- This is a new business-focused role so you will thrive on chasing the sale but then be keen to pass the work to either a key account manager or in some cases manage the process yourself as our sales cycles can be varied in duration. Your drive will be moving onto the next prospect.
Responsibilities
- Ensure we effectively market map our target customers and industries and maintain CRM system information, so we know our metrics in terms of success.
- Develop and implement a sales strategy for your product and service.
- Oversee and manage all new business opportunities.
- Stay updated on industry trends and competitor activities, sales performance, and market shifts etc.
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Person Specification
Ultimately, you are a successful salesperson with a desire and drive to do more, you may have come from a construction background or be selling or arranging the hire of, heavy plant, excavation, mining, drilling, piling, truck, bus, or off-highway equipment or work in a similar arena. Maybe you have sold a different product into the same areas and have exposure to the right level of decision maker.
Whatever your background, you are ready for your next step and to join a business that is keen to grow and backed by a group structure.
Ideally you will have:
- Some exposure to heavy construction equipment, mining, quarrying, cranes, scissor lifts, hoists, commercial vehicles, etc. and an understanding of the types of contacts you need to generate business in this arena.
- Prolonged experience of managing your own diary and prospecting defined markets with little or no supervision.
- The drive and desire to always be looking for the next sale: this role really will suit someone who is always looking for the next deal.
- Experience of generating your own business, but also understanding your metrics around success, we are looking to develop our management information around our sales process, and we would like this role to be integral in helping us shape this report.


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It would be ideal if you have worked in a heavy construction environment, but ultimately the right person with the right attitude and drive is the most important thing.
The Company
For over 60 years we have been making lifting experiences smoother and more efficient. Since we started we have kept pace with the developing market with a genuine desire to meet and where possible, exceed our customers' expectations. The group focuses on compact, efficient, and sustainable lifting solutions that fit in tight spaces where traditional cranes cannot reach. With strong after-market support and a wide range of products, we aim to be a reliable partner for the construction and lifting industries.
It is highly likely you will have worked in any of the following roles and/or markets, and worked with the following products and/or services: Area Sales Manager.
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