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Area Sales Manager
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We're partnering with an established international business within the outdoor and performance apparel sector to recruit an Area Sales Manager to drive growth across the South of the UK.
This is an exciting opportunity to join a globally recognised brand with ambitious growth plans, taking ownership of an established territory while developing long-term relationships with independent retail partners across the outdoor, ski, and lifestyle markets. If you're a commercially minded field sales professional who enjoys being on the road, building lasting customer relationships, and identifying new opportunities, this could be the perfect next step.
The Opportunity
Reporting to the UK & Ireland Sales Manager, you'll inherit an established territory of approximately 30-40 active retail accounts while identifying opportunities to further grow the region. This is a highly autonomous field-based role where you'll spend the majority of your time visiting customers, planning your own schedule, presenting new product collections, and helping retail partners maximise sales. You'll work closely with colleagues across sales, customer operations, marketing and product teams, ensuring customers receive an exceptional experience while providing valuable market insight that helps shape future commercial decisions.
Full product training will be provided, making this an excellent opportunity for someone with strong field sales experience looking to further develop their career within the outdoor and performance sector.
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Responsibilities
- Manage and develop an established portfolio of approximately 30-40 independent retail accounts across the South of the UK.
- Identify and win new business opportunities within your territory.
- Build trusted, long-term relationships with retailers through regular face-to-face visits.
- Plan and manage your own diary, customer visits and travel schedule effectively.
- Present seasonal collections and educate customers on new products and innovations.
- Support customers in growing their business through commercial recommendations and product knowledge.
- Develop territory sales plans aligned with wider business objectives.
- Work collaboratively with Customer Operations to ensure excellent service, order management and delivery performance.
- Share market trends, customer feedback and competitor activity with internal teams.
- Represent the business at customer events, trade shows and seasonal sales meetings.
- Occasionally travel internationally for training, sales meetings and product launches.
Requirements
- Experience in field sales, territory sales, account management or business development.
- Strong organisational and route planning skills, with the ability to manage your own diary effectively.
- Excellent relationship-building and communication skills.
- Commercial awareness and the ability to identify opportunities to grow accounts.
- Confidence presenting products and influencing buying decisions.
- A proactive, self-motivated approach with excellent time management.
- Experience working with retailers or wholesale customers.
- A genuine interest in outdoor pursuits, skiing, snowboarding, sports or active lifestyle brands would be highly advantageous.
- A full UK driving licence.
- Flexibility to travel extensively across the South of the UK, with occasional international travel.
- Experience within outdoor, sporting goods, lifestyle or apparel brands would be beneficial, but we're equally interested in talented field sales professionals who have proven sales experience and are keen to learn the industry.
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This is an opportunity to join one of the leading brands within the outdoor and performance apparel industry, offering genuine autonomy, long-term career development and a supportive, collaborative culture.
You'll benefit from
- An established territory with existing customer relationships.
- The opportunity to build and grow your own region.
- Comprehensive product training and ongoing support.
- International travel opportunities and exposure to global product launches.
- Company car or electric vehicle scheme.
- All business travel, accommodation and expenses covered.
- A collaborative sales team with genuine opportunities for progression.
If you're passionate about field sales, enjoy spending time with customers, and are looking to join a business that combines premium products with ambitious growth plans, we'd love to hear from you.
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