Luceco Group
Area Sales Manager
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Area Sales Manager – UK Trade Midlands
Location: Field-based | Covering ST, TF, WS, WV, DY, WR, SY postcodes
Contract: Permanent
Hours: Full-time, 39 hours per week
Salary: Competitive Salary + 50% performance Bonus
Benefits: Pension, Private Health Care, Life Assurance, SIPS Scheme & more
About Luceco plc
Luceco plc is a leading UK-headquartered manufacturer and distributor of electrical and lighting products, supplying customers across the UK, Europe, the Americas, the Middle East, Africa and Asia Pacific. Its portfolio includes well-known brands such as BG Electrical, Luceco Lighting, Masterplug, Ross, D-Line, CMD, DW Windsor, Kingfisher Lighting & Sync Energy.
With decades of industry expertise and strong UK manufacturing and distribution capabilities, Luceco delivers high-quality wiring accessories, LED lighting, portable power, cable management and energy-efficient power solutions. The business is driven by a clear purpose: helping people harness power sustainably in everyday life.
As a publicly listed and globally trusted group, Luceco continues to grow through innovation, operational excellence and a commitment to quality — offering its employees the opportunity to contribute to an ambitious and forward-thinking organisation.
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About the Role
We’re looking for a driven and commercially focused Area Sales Manager to support the continued growth of our UK Trade sales activity across a key territory in the listed postcodes.
This is a field-based, customer-facing role where you’ll take full ownership of your territory, managing and developing relationships with both existing and new trade customers. You’ll be responsible for delivering sales performance against budget, maximising opportunities in your region, and working closely with internal stakeholders to deliver sustainable growth.
Key Responsibilities
- Full responsibility for sales performance and budget delivery within your defined territory
- Growing business through regular face-to-face engagement with existing and prospective customers
- Developing and maintaining strong, long-term relationships with key trade accounts
- Managing and reviewing commercial trading agreements, including performance reviews with key stakeholders
- Working collaboratively with the UK Trade Sales Director, National Sales Manager and Regional Sales Manager
- Supporting customer events and off-site activities as required
- Maintaining accurate CRM records and sales reporting
About You
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You’ll be a results-driven sales professional with strong organisational skills and a proven ability to manage a territory effectively.
Essential:
- Strong track record of sales growth and customer development
- Excellent interpersonal skills with the ability to build trusted relationships
- Highly organised, able to multitask and meet challenging deadlines
- Confident using IT systems including Excel and Word
- Flexible approach to working hours to meet the demands of a field-based role
- Willing to attend customer events and travel within the region
Desirable:
- Previous experience in a similar Area Sales Manager or trade sales role
- Experience using Salesforce
- Experience using Phocas or similar sales analytics tools
Salary & Benefits
- Competitive salary (dependent on experience)
- 50% annual bonus, based on delivery of agreed KPIs
- Car allowance or Company EV scheme
- Flexible hybrid working, with site attendance as required
- Company pension (6% employer / 3% employee)
- 25 days holiday plus public holidays
- Holiday purchase scheme (up to 5 additional days)
- SIP share scheme
- Company credit card
- Employee discount
- Health & wellbeing programme
- Life insurance, sick pay and financial planning services
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