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About This Role
Are you an experienced Area Sales Manager, Business Development Manager, or ambitious Sales Executive looking to take ownership of your own territory in the HGV sector? This Area Sales Manager role within Dawsongroup Truck and Trailer puts you at the forefront of Contract Hire, Term Rental, and Transient Rental solutions, driving new business and growing fleet utilisation across a defined region.
- Win new customers through proactive prospecting, networking, and intelligent use of our Sales Information Database.
- Promote the benefits of usership over ownership to fleet operators running their own vehicles.
- Build and manage a strong pipeline across short and long-term rental solutions.
- Take accountability for revenue, profit, and fleet utilisation targets.
- Work closely with the Regional Head of Sales and Contract Hire Manager to convert larger opportunities.
About You
You are commercially focused, confident in front of customers, and motivated by winning new business. Whether you have direct HGV rental experience or a strong background in B2B sales within transport, logistics, or asset-based services, you understand how to open doors and turn conversations into long-term partnerships.
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- Comfortable generating your own leads through cold calling, referrals, and industry networking.
- Able to manage a sales pipeline and keep CRM records accurate and up to date.
- Commercially aware, with the ability to spot growth opportunities and competitor activity.
- Organised and self-driven, balancing short-term wins with long-term contracts.
- Confident collaborating with branch teams and senior stakeholders.
If you are not sure you meet every requirement, please consider applying anyway. We value potential, attitude, and transferable skills just as much as direct industry experience.
About Us
Dawsongroup Truck and Trailer is part of Dawsongroup, one of Europe’s leading asset rental businesses and the UK’s largest independent provider in the sector. Operating in asset rentals since 1974 and in business since 1935, we continue to build long-term customer partnerships through smarter asset strategy, now under the ownership of KKR while staying true to the values that shaped us for over 90 years.
- Over 50 years of expertise in commercial vehicle contract hire and rental.
- A national branch network supporting blue chip and regional customers.
- A culture built around integrity, compliance, and solving customer challenges.
- A strong focus on sustainability and supporting customers through fleet decarbonisation.
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Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
About Your Future
This is a role with real ownership and visibility. You will be trusted to grow your area, shape your sales plan, and make a measurable impact on revenue and fleet performance.
- 24 days standard leave allowance + Birthday + plus Bank Holidays + up to 10 days extra (time served and purchase scheme)
- 2x Life assurance scheme.
- Internal progression pathways, national and worldwide.
- Funded training and long-term development opportunities.
- Wellbeing and mental health support.
If you are ready to grow your sales career with a market-leading asset rental business that invests in its people and its fleet, we would love to hear from you.
Join Dawsongroup and build a future where your contribution truly drives success, because our people are our greatest asset.
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