Gradus Limited
Area Sales Manager

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Permanent, Full Time
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Gradus offer products which are ideal for use in a wide variety of applications including healthcare, commercial office, education, retail, hospitality & leisure, and housing.
Our product portfolio can be combined to deliver complete solutions that balance performance, aesthetics, cost-effectiveness, and environmentally responsible manufacturing.
We partner with a diverse customer base, including designers, architects, contractors, and building owners, across all key market sectors.
Due to our ongoing success, we now have a vacancy for an Area Sales Manager.
The Role
Reporting into the Regional Sales Manager, you will be responsible for driving contract and distribution sales growth across the Midlands territory, working collaboratively with the wider regional team.
Key Focus Areas
- Develop and grow sales across contractors, distributors, and specification channels
- Build and maintain strong relationships with key stakeholders
- Increase brand awareness of Gradus products across your territory
Time Allocation:
- 50% Flooring Contractors
- 20% Distribution Partners
- 30% Specification activity and team collaboration
Postcodes to cover: DN, LN, NG, DE, LE, ST, WS, B, CV, TF, WV, DY, WR, SY, HR
Key Responsibilities
- Deliver the annual sales budget while developing a clear territory growth plan
- Build and manage relationships with key flooring contractors, distributors, and main contractors
- Maintain and develop a strong project pipeline using CRM systems
- Monitor and manage projects throughout their lifecycle
- Implement company pricing policies effectively
- Work closely with Regional Teams, Key Account Managers (Housing, Healthcare, Industry, Sport), and Accessories Sales colleagues
- Support national distribution strategies alongside the Distribution Regional Sales Manager
- Increase specification opportunities and overall project pipeline
- Attend and support trade shows, exhibitions, and distributor roadshows
- Provide market intelligence on competitors, product trends, standards, and distribution channels
- Contribute ideas towards product development
- Attend customer visits, including factory tours where required
- Investigate and report on customer complaints where necessary
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Eligibility Criteria
- Full UK driving licence
- Right to work in the UK / valid residency status
What We Offer In Return
- Potential bonus of up to 35% of salary based on a mix of business and personal performance.
- Laptop / Mobile Phone
- Company Car
- 26 days annual leave plus bank holidays (4-5 days saved for Christmas shut down)
- Additional annual leave purchase scheme (up to 5 days)
- Birthday Holiday
- Employee Benefits Platform provided by VIVUP which includes:
- Employee Assistance Programme - 24/7 free confidential advice
- Discounted high street shopping
- Cycle to work scheme
- Group life insurance and death in service
- Company Pension contribution
- Occupational Health Services
- Employee Assistance Programme - 24/7 free confidential advice
- Discounted Gym Membership
The Company
With over 100 years of combined experience in the contract interiors sector, together Gerflor and Gradus have built an unrivalled reputation for quality and service.


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Gerflor is recognised as a specialist and a world leader in resilient flooring solutions. The group creates, manufactures and markets innovative, design-led and eco responsible solutions for flooring and complementary interior wall finishes. As a leading vinyl & linoleum flooring manufacturer they are already well-established in more than 100 countries worldwide.
Gradus Ltd (a Gerflor company) are market leading manufacturers of commercial flooring accessories, entrance matting, wall protection and specialist LED lighting systems. Our attention to detail, forward thinking and passion for improvement has led to our success and leading market share in the UK and operation in International markets.
Our companies provide a complete solution for Architects and Specifiers, Contractors and Building Owners, spanning multiple market sectors including Commercial Office, Education, Healthcare, Residential, Retail, Leisure & Hospitality. Why not check out some high-profile projects on our websites: www.gradus.com & www.gerflor.co.uk
The Benefits
- Employee Assistance Programme
- Group life insurance and death in service
- Additional annual leave purchase scheme
Our Products
Recent Projects
- Burj Al Arab, Dubai
- Eiffel Tower, Paris
- International Airport, Hong Kong
- Royal Caribbean Cruise
- Marina Bay Sands, Singapore
- The Christie, Manchester
- The Gherkin, London
- Wembley Stadium, London
Documents
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