GWA Group
Area Sales Manager
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GWA Group - Area Sales Manager
GWA Group is a leading innovator, designer, importer and supplier of sustainable water solutions for bathrooms, kitchens and laundries across residential and commercial spaces. With our iconic brands Caroma and Methven, and operations spanning Australia, New Zealand and the UK, we’re shaping a better, more sustainable future, one solution at a time.
Overall Position Objective
As Area Sales Manager you will be allocated an area within the UK and will be ultimately responsible for building and maintaining strong long-term customer relationships within those areas with the aim to achieve agreed business goals.
Job Role
- Fully accountable for managing, developing and building both existing and new customer base across area for both brands
- Account management in analysing sales figures, providing reports and offering solutions depending on customers needs
- Identifying new prospective customers/opportunities
- Develop strategic plans to achieve agreed objectives and outcomes set within KPIs
- Resolve customer complaints by investigating problems, developing solutions, providing relevant information, reports and making recommendations to expedite the resolution and to maximize customer satisfaction
- Ability to create and adjust content to deliver sales presentations tailored to the audience/customer requirements
- Implement/review customer specific pricing (Including Price Increases)
- Prepare, implement, maintain and regularly review agreed business plans to ensure set objectives are being met
- Participate in development programs as required
- Participate in employee dialogue/appraisal/review process with line manager
- Compiling and analysing sales figures/reports (Weekly, Monthly, Quarterly and Annually)
- Provide a weekly/monthly area forecast
- Providing key market insight including changes in customer requirements, interests, competitor activity, newly launched products, etc
- To achieve agreed sales budget in all accounts volume, value, margin
- Plan, execute and evaluate all campaigns
- Responsibility for organizing daily work schedule and administration
- Responsibility to remain up to date of changes/developments within professional field
- Ensures required/set deadlines are met
- Collaborate with wider business to share best practices and support a cohesive sales approach
- Communicate all marketing and public relations activities to all accounts
- Support other Area Sales Managers including, new starter training, holiday cover, etc
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Criteria for Successful Performance
- Confident, self-motivated, driven, and dynamic
- Strong communication, negotiation, and interpersonal skills
- Ability to operate and flourish in a fast-growing, target-driven environment
- Prioritising, time management and organisation skills
- Competent knowledge of MS Office (Including Excel, Word, Outlook, PowerPoint and Teams)
- Excellent time management skills
- Demonstrates resilience
- Relationship management skills and openness to feedback
- Entrepreneurial mind-set with the ability to capitalize on opportunities
- Excellent written and verbal communication skills
- Strong commercial awareness
- Presentation Skills (one to one and group)
- Business Calculations
- Proven track record in delivering on set targets/sales
- Understanding of different sales techniques and pipeline management
- Analytical, Forecasting, Problem Solving and Cost Management skills
- Proven track record in Account/Territory Management
- Staffing trade exhibitions and promotional events (As required)
- Attend required sales meetings (Various Locations)
- Overnight stays and home office working will be required
- Full UK driving licence
Desirable Experience, Skills, and Behaviours
- Tap, Shower Market knowledge
- Technical Product Knowledge
Benefits
- Competitive salary supplemented by a bonus linked to both company and own performance
- Car allowance, mobile and laptop
- The company will also contribute a monthly broadband allowance
- The company operates and contributes to a Group Personal Pension Scheme
- Life Assurance Income Protection Critical Illness Cover
- Health & Wellbeing Scheme
- Childcare Vouchers
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Please note: You must be a citizen, permanent resident or hold all the relevant employment visas and other approvals for the location and duration of this position to apply for this role.
Please note that we are not accepting applications from agencies for this position.
GWA Group has a long history of innovation and dedication which goes all the way back to 1886. We are proud of our Australian and New Zealand heritage, innovative spirit, iconic market-leading brands such as Caroma, Methven, and Clark, and importantly - our inclusive culture. At GWA, we're not just a company, we're a supportive community committed to making everyday water experiences extraordinary.
Our dedication to water sustainability, customer-first values, and community engagement creates a ripple effect of positive impact, ensuring that our consumers not only enjoy our products, but also contribute to saving millions of litres of water each year.
When you join us, you'll discover a welcoming workplace where safety, collaboration, and inclusivity are the cornerstones of our culture. Every contribution matters, and we provide a supportive environment where you can thrive, learn, and grow, recognising and celebrating performance in diverse and meaningful ways. We celebrate the unique perspectives and talents that everyone brings with them and foster a culture of care where you feel valued and empowered to succeed.
Our cultural pillars—We are One Team, We are Customer Focused, and We Care for Each Other—are more than just words; they're our way of life.
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