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Area Sales Manager
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We're partnering with an established international business within the outdoor and performance apparel sector to recruit an Area Sales Manager to drive growth across the South of the UK.
This is an exciting opportunity to join a business with ambitious growth plans, managing a portfolio of retail partners while helping to shape regional sales strategy. If you enjoy developing long-term customer relationships, spotting commercial opportunities, and spending time in the field, this could be the perfect next step.
The Role:
As Area Sales Manager, you'll take ownership of an established territory, working closely with both existing and prospective retail partners to grow sales and strengthen commercial relationships.
You'll collaborate with teams across sales, marketing, operations, and product to ensure customers receive an exceptional experience while contributing valuable market insight to support future business growth.
This is a varied role offering a high level of autonomy, the opportunity to influence regional performance, and plenty of scope to make your mark.
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Responsibilities:
- Manage and develop a portfolio of wholesale retail accounts across the South UK.
- Identify and secure new business opportunities within your territory.
- Build trusted, long-term relationships with retail partners.
- Deliver engaging product presentations and educate customers on new collections and product innovations.
- Develop and execute regional sales plans aligned with wider commercial objectives.
- Work closely with marketing to maximise in-store and online brand presence.
- Share customer feedback, market trends, and competitor insights with internal teams.
- Collaborate with operations to ensure excellent customer service and delivery performance.
- Represent the business at trade shows, customer events, and industry meetings.
Requirements:
- Experience in field sales, account management, or business development.
- A background within outdoor, sports, lifestyle, apparel, consumer goods, or a related industry would be advantageous.
- Excellent relationship-building and stakeholder management skills.
- Strong commercial awareness with the ability to identify growth opportunities.
- Confidence presenting to customers and influencing decision-makers.
- A proactive, self-motivated approach with excellent organisational skills.
- The ability to work independently while collaborating effectively with cross-functional teams.
- A genuine passion for the outdoor industry or an active lifestyle.
- A full UK driving licence.
- Flexibility to travel extensively across the South of the UK, with occasional international travel.
- A degree is beneficial but not essential.
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Why This Opportunity?
This is more than a territory sales role - it's an opportunity to join a business investing in growth, innovation, and long-term partnerships. You'll have the freedom to manage your region, build meaningful customer relationships, influence commercial decisions, and work alongside experienced professionals in a collaborative and supportive environment. If you're looking for a role where your ideas, commercial instincts, and relationship-building skills can make a genuine difference, we'd love to hear from you.
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