BMS Performance
Area Sales Manager
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Area Sales Manager - Power Generation, South
Field-based role covering the South of England, including London
Join a global leader in generators, power generation, and material handling equipment
Genuine progression within a fast-growing, entrepreneurial business
Ideal for an experienced power generation sales professional ready for a territory of their own
The Role
As Area Sales Manager, you will drive sales of Mobile, Portable, C&I and Material Handling Equipment product lines across the South UK territory (East Kent to West Cornwall, including London), reporting to the Sales Director. Selling primarily through distribution partners who supply end users and rental companies, you'll manage and grow existing accounts (around 80% of your time) while developing new business across standby generation, critical infrastructure, and rental markets. You'll own budget and turnover targets for the area, carry out market and competitor analysis, manage negotiations and commercial offers, and keep Salesforce reporting up to date. Full support is provided from an in-house applications engineer and technical sales manager.
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Location: South UK - South/Central candidate location ideal, with field travel across the territory daily.
Requirements
- Sales professional selling power generation equipment
- Sales experience within a Mechanical and electrical product selling through or for a distributor.
- Strong understanding of market development and a genuine technical support/customer service focus
- A team player, able to mentor and share knowledge
- High work ethic, keen to learn and grow with the business
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The Package
- £45,000-£55,000 basic salary
- Quarterly bonus 20%
- Company car or car allowance £600
- Private healthcare
- Pension scheme
- 25 days' annual leave plus bank holidays
- Ongoing training and professional development
- Flexible hybrid working
- Access to industry-leading projects and technology
The Company
A well-established, global manufacturer of generators and material handling equipment with roots dating back to 1966, now part of a wider international group. Operating across power generation, light towers, and battery storage, the business has a reputation for premium products and is expanding rapidly, offering an entrepreneurial culture, plenty of scope to shape the business, and strong long-term career development.
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