Gardiner Bros & Co (Leathers) Ltd
Area Sales Manager - Midlands & Wales Region
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Area Sales Manager – Midlands & Wales Region
Hours: Monday – Friday 8:30 – 17:00 (37.5hrs)
Salary: Up to £50,000 (Circa depending on experience) + up to £10k bonus per annum & company car
At Gardiner Bros, we believe how we treat people matters. Starting as a small family-run business in 1860, we’ve grown into a multi-million-pound partner to over 80 global brands. We are also proud to distribute to some of the UK's leading online, high street and outdoor retailers.
We have an exciting opportunity for an experienced Area Sales Manager to join our Footsure team, developing and growing our customer base across the Midlands and Wales region. You’ll work with leading safety and workwear brands including Amblers, CAT, Muck Boots, Hard Yakka, Helly Hansen, Fento, Dunlop, Magnum, and Timberland Pro, helping customers find the right products while driving profitable growth across your territory.
What are we looking for in our Area Sales Manager?
We’re looking for an enthusiastic and commercially driven sales professional who will act as an ambassador for both Footsure and the brands we represent within the safety footwear and workwear Industry.
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You’ll have proven experience in field sales, ideally within safety footwear, PPE, workwear, construction or a similar sector, with a strong track record of developing territories, growing existing accounts and winning new business.
What will the Area Sales Manager role entail?
As our Area Sales Manager, you'll take ownership of your territory, growing existing accounts, developing new business and building long-term customer relationships.
Key responsibilities will include:
- Managing and growing existing customer accounts while identifying new business opportunities.
- Achieving sales and margin targets across our portfolio of safety footwear and workwear brands.
- Planning your territory, providing sales forecasts and identifying opportunities for growth.
- Working closely with internal teams to deliver excellent customer service and account support.
- Representing Footsure at customer visits, trade shows and industry events while keeping up to date with market trends.
The ideal candidate will also:
- Experience managing and growing a sales territory, consistently achieving sales and margin targets.
- Confidence selling across multiple brands and distribution channels, including wholesale and dropship.
- Strong relationship-building skills with a customer-focused approach.
- Excellent communication, presentation and negotiation skills.
- Highly organised, self-motivated and able to manage your own workload.
- Comfortable analysing sales performance, producing forecasts and identifying commercial opportunities.
- Willingness to travel throughout the territory, including occasional overnight stays.
- Full UK driving licence.
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What we offer you?
- 25 Days annual leave entitlement
- Enhanced maternity and paternity leave
- Generous discounts on all brands we supply
- Life assurance & company pension
- Discounts on local gym memberships
- Free Mortgage advice & £0 Broker fee
- Eyecare vouchers
We are committed to building a diverse and inclusive workplace where everyone feels valued and supported. We welcome applications from people of all backgrounds, experiences, and perspectives.
If you need any adjustments during the recruitment process, please let us know—we are happy to help!
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