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Area Sales Manager
Area Sales Manager (Leicestershire & Nottinghamshire) – Permanent Role
Portwest, a leading global manufacturer of safety wear, workwear and PPE, is currently seeking applications for the position of Area Sales Manager, covering the Leicestershire and Nottinghamshire region on a permanent basis. Reporting directly to the Regional Sales Manager, this role will play a critical part in driving growth for Portwest’s expanding business.
Founded in 1904, Portwest is one of the fastest-growing workwear companies in the world, employing over 5,100 staff globally. With a portfolio of 1,400+ styles across 20+ product ranges, we design, manufacture and distribute industry-leading workwear, safety wear and PPE through fully owned production facilities. Our mission is to become the world’s most requested PPE and Safety Wear brand.
About the Role
As the Area Sales Manager, you will bring expertise in PPE and/or workwear sales to develop our portfolio in Leicestershire and Nottinghamshire. The role focuses on distributor partnerships, driving growth and enhancing relationships to position Portwest as the go-to brand for safety and workwear solutions.
With sustained expansion over recent years, we are looking for a driven, relationship-focused sales professional to help build new revenue streams and strengthen our market presence.
Key Responsibilities
- Develop and maintain strong, quality business relationships with distributors, resellers and agents
- Conduct daily face-to-face sales meetings, account reviews and relationship-growing discussions
- Identify and prioritise high-potential accounts, creating tailored growth roadmaps
- Proactively spot new business opportunities and deliver a structured annual sales plan
- Implement and execute ongoing business-development strategies to secure new customers
- Engage in consultative selling, understanding customer needs and presenting Portwest solutions
- Develop and submit clear, competitive written proposals/quotations for both existing and prospective customers
- Promote new products with in-meeting samples, demonstrating value and innovation
- Close sales effectively through targeted post-outcall follow-ups
- Gather and analyse market intelligence, including trade shows, exhibitions and industry events, and share insights with the business
- Actively supply relevant Portwest promotions to distributors to boost engagement with end-users
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Requirements
- 3–5 years’ experience in sales of PPE, workwear or safety wear equipment
- Proven track record in B2B sales, particularly with manufacturers, distributors, resellers or trade agents
- Experience in related industries such as automotive, tools, chemicals or maintenance, repair & operations (MRO)
- Strong prove-of-growth mentality with the desire to expand Portwest’s regional footprint
- Clean driving licence and willingness to travel regularly across designated territory
- Excellent interpersonal and negotiation skills
- Results-driven mindset with a commitment to exceeding targets
- Team player – collaborative approach to driving regional sales goals
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Benefits of Joining Portwest
Portwest is recognized as a fortune 500 company, respected for excellence and innovation in workwear and PPE. Our team thrives on mutual respect and delivering outstanding results. As part of our global expansion, we also offer:
✔ Recognition through your direct contribution to future growth ✔ Career development in a rapidly scaling organisation ✔ Transparent performance-based incentives and bonuses ✔ Flexible yet fast-moving work environment ✔ Access to commercial prospects nationally and internationally
Company Achievements: 🏆 "Great Place To Work – Best Employers 2024" 🏆 "Private Irish Business of the Year – Export Industry Awards 2025" 🏆 "Silver Ecovadis Sustainability Rating 2025"
About Portwest
Over a century later, Portwest continues to innovate, employ globally and empower our people while ensuring safety for those who make our world work. We also maintain our gold standard quality, impressive economics and industry-leading sustainability and diversity initiatives.
Additional Notes
- All applicants must have the right to live and work in the relevant jurisdiction
- Portwest is an equal-opportunity employer – applicants will be treated without prejudice on the basis of age, gender, race, religion, sexual orientation, civil status, veteran status, family status, disability status or minority group membership
Apply now and join a team committed to making workplaces safer, smarter and more comfortable.
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