CPJ Recruitment
Area Sales Manager

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Market leading construction brand - genuine career prospects!
Area Sales Manager – Construction & DIY Products
Area: North London & Hertfordshire
Are you a practical, customer-focused individual looking for a career as an Area Sales Manager within the construction and DIY products sector?
Do you have experience in construction, trade sales, branch sales, merchant sales, or a hands-on product environment and want to take the next step into a field-based role?
This is an exciting opportunity for someone who enjoys building relationships, demonstrating products, and providing solutions to customers.
The Role of Area Sales Manager
This is a field-based, home-based role covering North London and Hertfordshire.
As an Area Sales Manager, you will be responsible for demonstrating, promoting, and selling a range of professional construction and DIY products to end users, contractors, and distribution partners.
You will manage an established territory, developing relationships and identifying new opportunities across sectors including:
- Facilities Management companies
- Maintenance companies
- Local Authorities
- Landscaping businesses
- Construction contractors
- Trade professionals
- Distribution partners
Working from home, you will plan your own diary and spend the majority of your time visiting customers face-to-face, understanding their requirements and providing the right product solutions.
This role will suit a practical, hands-on person with an interest in construction and DIY products who enjoys customer interaction, demonstrations, and helping customers make informed purchasing decisions.
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I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
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Key responsibilities include:
- Demonstrating and promoting a range of construction and DIY products
- Building and maintaining strong relationships with customers and distributors
- Growing sales within an allocated territory
- Identifying new business opportunities and developing existing accounts
- Providing product demonstrations, advice, and practical solutions
- Supporting customers throughout the buying process
- Working closely with internal sales teams to maximise opportunities
The Company Hiring an Area Sales Manager
Our client is a globally recognised manufacturer within the construction and DIY products industry.
With an extensive and continually expanding product portfolio, they are recognised for producing high-quality, reliable, and innovative products used by professionals and consumers worldwide.
Due to continued growth, they are looking to recruit an Area Sales Manager to join their successful sales team.
This is an excellent opportunity to join an organisation that offers:
- Industry-leading product training
- Full sales and technical support
- Career development opportunities
- A recognised global brand behind you
- Long-term progression opportunities
The Candidate for the Area Sales Manager Role
The ideal candidate will be a practical, customer-focused individual who enjoys building relationships and providing solutions within the construction and DIY products sector.
This role would suit someone looking to develop their career within field sales and may currently be working as:


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- A branch-based salesperson looking for the next step in their career
- A trade counter sales advisor or merchant salesperson
- An internal sales executive looking to move into a field-based role
- An experienced Area Sales Manager, Territory Sales Manager, or Field Sales Representative
- A practical construction professional or tradesperson looking for a career change into sales
The successful candidate will have:
- Experience within construction, DIY, trade, merchant, engineering, or a related product environment
- Strong practical knowledge and confidence discussing products with customers
- The ability to demonstrate products and explain benefits clearly
- Excellent communication and relationship-building skills
- A customer-focused approach with the ability to understand customer needs and recommend solutions
- A proactive and self-motivated approach with the ability to manage your own diary and territory
- The ambition to develop a successful long-term career within a leading organisation
You do not need previous field sales experience for this role. We are particularly interested in candidates from a branch, trade counter, merchant, or hands-on construction background who have the personality, product knowledge, and enthusiasm to succeed as an Area Sales Manager.
The Package on Offer for the Area Sales Manager
- Salary up to £33,500
- £10,000 OTE
- Company vehicle
- Private healthcare
- Competitive pension options
- Personal Development Plan
- Excellent training and career progression opportunities
Ref: CPJ1810
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