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Area Sales Manager – Ski/ Snow/Outerwear
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Role - Area Sales Manager – Ski / Snow / Outerwear
Territory - South of England, c.30-40 established retail accounts
Reporting To - UK Sales Manager
Package - c£35,000 - £40,000, plus car allowance / bonus
Key Experience
A genuine, hands-on passion for skiing and snow sports is essential for this role. Successful candidates must be able to demonstrate real, first-hand credibility on the mountain, alongside a track record in field or territory sales into independent, specialist retailers ideally within outdoor, ski or technical apparel, though other relevant product areas could be considered.
The Opportunity
We're partnering with a globally recognised, premium ski and outerwear brand to recruit an Area Sales Manager to manage an established territory across the South of England.
Our client has spent well over a century perfecting technical protection for sailors, skiers and outdoor professionals, and today its products are trusted by ski professionals right around the world. The brand holds a leading position in ski apparel and continues to build a fast-growing reputation across outerwear and outdoor lifestyle more broadly. This is an opportunity to represent one of the most trusted and recognised names in ski and outerwear, and to build lasting relationships with specialist retailers who share that same passion for the mountains. The client's identity will be shared with shortlisted candidates.
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The Role
Reporting to the UK Sales Manager, you'll take ownership of an established territory of approximately 30-40 retail customers, strengthening existing partnerships while identifying opportunities to grow the business through new accounts and increased product distribution.
You'll spend the majority of your week visiting independent outdoor and ski retailers, presenting new collections, supporting seasonal launches, delivering product training and helping customers maximise sales. This is a highly autonomous, field-based role where you'll plan your own diary, manage customer visits and become a trusted partner to retailers throughout your territory. No two days are the same - whether you're launching the latest winter collection, merchandising product in-store or helping a customer unlock a new commercial opportunity, you'll play a key role in growing one of the most respected brands in ski and outdoor apparel.
Key Responsibilities
- Manage and grow an established territory of c.30-40 independent outdoor and ski retail accounts across the South of England.
- Present new seasonal collections, support product launches and deliver in-store training to retail partners.
- Identify and convert new business opportunities to increase distribution and market share.
- Build long-term, trusted relationships with specialist retailers who share our client's passion for the outdoors and the mountains.
- Plan and manage your own diary and territory to maximise customer coverage and commercial impact.
- Merchandise product in-store and provide commercial guidance to help retailers maximise sell-through.
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About You
- A genuine, hands-on passion for skiing and snow sports - essential, not preferred.
- Previous experience in field sales, territory sales or account management.
- Experience managing retail, independent or wholesale customers.
- A background in one or more of: ski, outdoor equipment, sporting goods, technical apparel, outdoor footwear, cycling, running or active lifestyle brands.
- Strong relationship-building and communication skills.
- Commercial awareness with a customer-first mindset.
- Excellent organisation and territory planning skills.
- A proactive, self-motivated approach with the ability to work independently.
This is an excellent opportunity to join a globally recognised brand with a rich heritage, a loyal customer base and the autonomy to build a career representing one of the most respected names in ski and outdoor apparel. In return, you'll receive a company car or car allowance, comprehensive product training, an established customer base from day one, and genuine career progression within a supportive, close-knit sales team.
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