Sykes-Pickavant
Area Sales Manager - Southwest England & South Wales
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Company Description
Sykes-Pickavant is a UK market leader in specialist automotive tools and handheld diagnostic equipment, serving professional workshops and the wider engineering maintenance sector. Founded in 1921, the company designs, manufactures, and distributes a comprehensive range of high-quality, time-saving service tools that deliver real value to trade and industry. As an independently owned UK manufacturer, Sykes-Pickavant collaborates closely with trusted UK and European business partners. The company continually develops new products in response to changing vehicle technology, working with committed independent workshops to drive innovation in the aftermarket.
Candidates can learn more about the business and product range by visiting www.sykes-pickavant.com.
Role Description
The Area Sales Manager for Southwest England & South Wales is a full-time remote role responsible for growing sales and market presence for Sykes-Pickavant’s tools and diagnostic equipment across the assigned territory. Day-to-day activities include:
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
- Visiting and supporting trade customers and distributors
- Presenting products and solutions
- Conducting product demonstrations and training to workshop teams
Get help with your application
Your very own career expert that helps elevate your application to the next level.
The role involves managing an existing customer portfolio, identifying new business opportunities, and achieving agreed sales targets and KPIs. The Area Sales Manager will provide feedback from the field to inform product development, maintain accurate sales reports and forecasts, and represent the brand at industry events, trade shows, and customer meetings. Collaboration with internal teams, including customer service, marketing, and product management, is key to delivering a consistently high level of service.
Qualifications
- Proven field sales or account management experience within the automotive aftermarket, tools, equipment, or related technical sector.
- Strong customer relationship skills, including territory planning, pipeline management, and negotiation with trade and industry customers.
- Practical understanding of workshop operations, automotive diagnostics, or engineering maintenance, enabling effective product demonstrations and technical discussions.
- Solid communication and presentation skills, with the ability to explain technical concepts clearly and adapt messaging to different audiences.
- Self-motivated and organized, capable of working remotely, planning travel efficiently, and managing time to cover Southwest England & South Wales effectively.
- Comfortable using CRM systems, basic office software, and digital tools to prepare reports, track activities, and share market insights.
- Valid driving license and willingness to travel extensively within the territory; occasional travel to company sites or events may be required.
- Experience in a manufacturing or B2B environment is beneficial; formal education or training in automotive, engineering, or business is an advantage.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location