Cole & Yates Recruitment Ltd
Area Sales Manager – Surfacing & Play Sectors
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Area Sales Manager – Surfacing & Play Sectors Role Overview Location: North of England (Field-Based) Territory: Cheshire, Cumbria, County Durham, Derbyshire, Greater Manchester, Lancashire, Lincolnshire, Northumberland, Westmorland, Yorkshire Salary: £38,000 – £45,000 Base Salary + Uncapped Bonus + Company Car + Benefits Sector: Construction, Surfacing, and Outdoor Play
About Our Client We are partnering exclusively with a genuine market leader in the surfacing industry. Renowned for delivering premium, high-durability surfacing solutions, they hold an enviable reputation across the sports, local authority, and play sectors. Due to sustained commercial growth, they are now seeking a high-calibre Area Sales Manager to take full ownership of their Northern territory.
Key Responsibilities As the Area Sales Manager, you will lead a dual-focus strategy of account management and new business development across the North of England. Strategic Growth: Formulating and executing a territory business plan to manage existing accounts and convert new business opportunities. Contractor Network Management: Supporting an established network of regional Surfacing Contractors while systematically onboarding new contractors. Specification & Pitching: Promoting a market-leading surfacing range directly to Local Authorities, Sports Clubs, Community Projects, and Play Equipment Manufacturers. Project Tracking: Identifying and pursuing upcoming commercial tenders and local projects to secure early-stage quoting opportunities. Technical Consultation: Acting as the go-to regional expert, providing technical product advice to Sports Contractors, Architects, Town Planners, and Design Consultants. CRM & Reporting: Leveraging the internal CRM system to maintain data accuracy, tracking competitor trends, and reporting pipeline forecasts.
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Requirements
What We Are Looking For We want to hear from driven, autonomous sales professionals who match the following criteria: Sales Background: A proven track record in consultative, solution, or technical B2B sales. Sector Cross-Over: Prior experience within outdoor play, landscaping, surfacing, or civil engineering is highly desirable. Alternative Backgrounds Welcomed: Experience working within tool/plant hire, builders' merchants, electrical wholesalers, trade counters, or heavy construction supply environments. Communication: Exceptional interpersonal skills with the ability to comfortably deliver tailored product presentations to technical stakeholders. Mobility: A self-motivated operator who is comfortable managing their own diary and travelling extensively across the North of England. Licence: Full UK Driving Licence is essential.
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Benefits
The Opportunity & Benefits This role offers an exceptional platform for a technical or consultative sales professional looking to advance their career with an industry champion. Financial Package: £38,000 to £45,000 per annum base salary (negotiable based on experience). Bonus Scheme: Highly rewarding, uncapped bonus scheme directly linked to sales performance. Assets & Perks: Dedicated company car, 23 days annual leave + Bank Holidays, and enrolment into the company pension scheme. In-Depth Training: Comprehensive initial induction and ongoing technical training covering product composition, sports/play usage guidelines, and sector compliance.
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