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Area Sales Manager
Business Development Executive (On Trade) – Nottinghamshire & Lincolnshire
Company Overview
C&C Group plc is a premium drinks company, which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in the UK and internationally. We are best known for iconic brands such as Bulmers, Magners, and Tennent’s.
Operating through brands including Matthew Clark, Bibendum, Tennent’s, and Bulmers Ireland, we pride ourselves on a market-leading range, scale, and reach—combined with a deep understanding of our target markets. Our portfolio includes:
- Bulmers (leading Irish cider brand)
- Tennent’s (leading Scottish beer brand)
- Magners (premium international cider brand)
- Fast-growing premium and craft beers/ciders: Heverlee, Menabrea, Five Lamps, and Orchard Pig
We are committed to sustainability, embedding ESG principles into every aspect of our operations while delivering joy to customers and champions a culture of winning together. Diversity, inclusivity, and people development are core to our ethos.
Purpose of the Role
To deliver strategic, profitable growth in the On Trade sector by:
- Driving business development opportunities across all product categories
- Proactively leading key accounts and trade investments for strategic growth
- Securing retention, volume, distribution, and margin targets within Nottinghamshire and Lincolnshire
This is a field-based role.
About the Role
In this commercial Business Development Executive role, you will:
- Grow accounts by leveraging deep brand, portfolio, and category knowledge to develop new and existing business streams.
- Maximize customer sales performance by working closely with trade partners to enhance their offerings.
- Manage trade investments within budget to:
- Drive volume growth
- Ensure optimal distribution
- Secure profit retention
- Monitor and enforce agreed credit terms, assisting with financial negotiations when required.
- Build and maintain strong supplier partnerships to secure “best-in-class” support.
- Ensure exceptional customer service and account management.
- Proactively manage performance against KPIs, including:
- Margin and revenue targets
- Volume and distribution targets
- Supplier partnership objectives
- Internal/external stakeholder engagement
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Key Responsibilities
✔ Account & Business Development
- Identify and pursue growth opportunities across all FMCG product categories.
- Develop strong customer relationships with a consultative approach.
✔ Trade & Revenue Growth
- Secure and retain key accounts through tailored investments and strategies.
- Drive account-specific revenue targets via targeted trade programs.
✔ Financial & Operational Compliance
- Monitor trade spend and profitability by account.
- Ensure compliance with credit terms and financial obligations.
✔ Operator Engagement & Supplier Coordination
- Collaborate with in-house teams (e.g., Account Management, Finance, Supply Chain) for cohesive strategy.
- Negotiate with suppliers to secure optimal support.
✔ Analysis & Decision-making
- Analyze market trends, competitor activity, and financial performance.
- Present actionable insights to leadership.
Requirements
Essential Skills & Experience
- Proven track record in a fast-paced sales environment, ideally FMCG or drinks sector.
- Strong core sales competencies:
- Influence & negotiation skills
- Problem-solving ability
- Numerical & financial acumen
- Commercial mindset with a focus on profitability and account retention.
- Excellent interpersonal skills, able to build and develop relationships across all levels (clients, suppliers, internal stakeholders).
- Strong communication & presentation abilities, with a results-driven approach.
- Exceptional time management, prioritization, and organizational skills.
- Ability to adapt to changing market conditions and generate commercial solutions.
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Territory & Mobility
- Full driving licence required (field-based role).
- Ideally close to Nottinghamshire & Lincolnshire, with familiarity with the region.
About Us
We’re more than a drinks company—we’re a community success providers, meaning we deliver results through people while adhering to our mission of success for people, sustainability for the planet, and joy for customers. Our company actively embeds sustainability into everything we do.
We encourage candidates from all backgrounds, regardless of whether your experience aligns perfectly. If you live near the territory and are motivated, please apply.
✅ Accommodations available during the interview process—please let us know if you require them.
Why Join Us?
✔ Work at a global premium drinks leader, with access to world-renowned brands. ✔ Be part of a stability-driven culture where results team success. ✔ Join a sustainability-focused organization with a clear ESG commitment. ✔ Growth opportunities from a supportive management team.
Apply Now: https://careers.candcgroupplc.com/vacancies/
For enquiries, please contact careers@candcgroup.com.
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