Young's Pubs
Area Sales & Marketing Co-ordinator
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Area Sales & Marketing Co-ordinator
Area Sales & Marketing Coordinator – Field Based
About the Role
We're seeking an Area Sales and Marketing Coordinator to support our GMS (General Managers) across 12 pubs in the Cotswolds and Oxfordshire. Due to the distributed nature of these locations, candidates must have the ability to travel between them.
The role will report directly to one of our Operations Managers.
You will drive local marketing and engagement, shape sales-focused strategies with creative licence, and collaborate closely with the General Managers of each unique pub business.
Key areas of focus:
- Digital & Social Marketing (60%)
- Driving Sales & Marketing Engagement (20%)
- Supporting Focus Pubs & CAPEX Projects (20%)
Key Responsibilities
Digital & Social Marketing (60%)
Website Management (Wordpress)
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Own and optimise all pub websites within your area, ensuring them to be:
- High-performing, premium, and representative of each pub’s distinct identity
- Updated with key marketing campaigns (timely alignment with central Comms Plan captured)
- SEO-optimised for maximum discoverability across search engines and AI platforms
- Frictionless for users with booking flows streamlined for conversions
- Featured business details prominently via copywriting that balances tone, USPs and SEO
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Maintain up-to-date menus and diary/publication pages
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Lead migration to higher-performing website templates when necessary
Email Marketing (CRM)
- Deliver at least 3 email campaigns per pub per month, handling one of:
- Copy/edits for centrally generated templates
- Full campaign conception tailored to customer interests and booking history (personalisation key)
- Continuously refine performance via data analytics for ongoing improvements
Social Media & Paid Campaigns
- Oversee and upskill pub marketing teams to manage daily social media outputs:
- Post on schedule, align content with campaign plans and each pub’s strategic vision
- Monitor engagement metrics, ensuring social visibility and interaction thrive
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Develop and execute local paid advertising strategies
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Maintain all Google Business Profiles, ensuring data and imagery are accurate
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Organise team-based pubs photoshoots (participation on-set required for set-up)
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Coordinate outsourced influencer visits
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Identify and drive local advertising/promotion opportunities
Drive Sales & Marketing Engagement (20%)
- Champion central sales and marketing campaigns across pubs while supporting local initiatives
- Land and embed pivotal campaigns, synchronising with individual pub visions
- With GMS, co-create 90-day marketing plans tailored to drive sales, awareness and ROI
Support Focus Pubs & CAPEX Projects (20%)
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Allocate targeted support to key focus pubs per quarter (per OM agreement with SMART targets)
- Present forecasted progress at quarterly stand-up meetings
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Craft marketing and launch strategies for CAPEX projects in collaboration with internal/external teams
Role Requirements
Essential Skills/Experience
- Proven hospitality experience—with a passion for pubs!
- Digital savvy
- Wordpress content management (familiarity with page adjustments/system settings)
- CRM familiarity (email templates/segmentation)
- Collins (prior knowledge of restaurant management systems preferable)
- Deep understanding of social media channels (TikTok, Instagram, Facebook etc.) and their marketing capabilities
- Exceptional project management abilities, juggling competing engagement priorities
- Outstanding written and verbal communication skills (ideally with both digital and fell-on-the-buzz pub-coach audiences)
- Pragmatic problem solver, balancing speed with quality in a dynamic said environment
- Striking ability to build rapport across levels, managing teams, GMs and perhaps future employeesps while maintaining amicable relationships
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Organisational Demands
- Highly efficient multitasker (management of circa 12 websites and pubs simultaneously) with iron discipline in scheduling
- Proven track record of responsible delegation and productivity fireighting
Benefits
Growth & Development
- Access to enrolment in our Career Pathway, apprenticeships and accredited forms and sourcing qualifications
Work-Study Balance
- 28 days annual leave + bank holidays
- Pro-rata holiday entitlements for part-time
Discounts & Perks
- 20% discount across all Young’s venues (including pubs, restaurants, hotels)
- 30% discount on week/weekend stays in Young’s hotels
Financial Rewards
- Participation in company Pension Scheme
- Benefits from Store Save Scheme (receiving savings-backed perks)
Would welcome experienced names that know their rounds from their pilsners but also embrace the energy and entrepreneur t good habit-driven team early career boosters.
Would welcome experienced hires who lukewarm presenting with seasoned pubonomy experience but also embrace the energy of early-career colleagues.
Trimming it down from the drab-ended “would welcome people who” to more direct affirmation on what you like/don’t like, where the base understands it promotes broader build-up group at the times.Welcome everyone with enthusiasm: enthusiastic/branded candidates (regardless of hierarchy background) that energy deals with new onboarding and retains those running with pace. We celebrate (invisiblemente) boldness, energy, grass IT skills, but prioritise personal.
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